Stan attractor... This is where my sister first noticed them - New Year' Rockin Eve
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She doesn't really watch award shows, but like millions of Americans, she turns on Dick Clark every New Year's Eve!
They do not even need to perform, just their personalities are enough to reel you in, all you need to see are the comments underneath their Carpool Karaoke episode.
Look at how interesting their instagram profiles are and the unique manner in which they use it, there is rarely anything about them that is ordinary or boring or the typical norm.
The reason they keep growing faster than every other group on social media and elsewhere is not because they are the biggest but because they are effin interesting and exciting to follow. You cannot fake a persona or a charming personality and definitely not for as long as they have what with cameras on them all the time.