HYBE changes business field from entertainment company to platform company.

Hummmm

Hybe is not an entertainment company is a corporation

We knew this already though. HYBE is about entertainment lifestyle.

They need to make vast improvements then. Weverse is a mess of a platform.

But they have BTS if all fails.

Its basically just an investment firm at this point no?

Why do we even care lol as long it doesn’t affect the artists who cares

interesting

Who cares anyway? Their main advantage is in a good business idea. I also agree that even if everything doesn't go according to plan, then they have bts, and that says it all. But if they don't know which solution for hybe would be more logical, to position themselves as an entertainment company or a platform company, then it is better for them to turn to marketing and business idea professionals, for example https://www.antonybatty.com. They will analyze the details of the company, collect statistics, and based on this they will make a decision for you and bring it to life. If you ask me I can say that it would be better if it was an entertainment company.