Honestly, I thought Twice was having it bad with JYP, but seems like the problem is systematic. I have no idea who the hell greenlights Itzy's title songs. Fail after fail. We don't know much about what's happening behind the scenes but from the looks of it, JYP fucked up its relationship with a lot of people and companies. I think there is some backstory to why composers like BEP don't compose for JYP artists anymore.
Oh yeah, and the MV was shit as always. It is their first full album, man, wtf is this CGI?? pasted-from-clipboard.png
It looks like a game from 2000s.
All JYP artists are pitiful but Itzy are the most pitiful, because they didn't even have some good things in their career unlike the rest.