QuoteJYP Entertainment, home to popular groups like ITZY, Stray Kids, and TWICE, announced that it will enter a K-pop-based NFT platform business.
JYP made an announcement on July 2 that it has signed a strategic business partnership with Dunamu, which operates South Korea's No. 1 digital asset exchange called 'Upbit.' It will share platform business that develops, provides, and operates NFT-linked digital goods production, distribution, transaction, and a series of additional services centered on K-pop.
JYP Entertainment enters K-Pop based 'NFT Platform' business | allkpop