the only complaint i can have about Aespa currently
is that SM doesn't take advantage of what make them stand out, and it's the AE
i know a lot of people are against them, but i think if SM could use them more it would be great, it's nice to see them in their SM performance
but i think it would be great if for example SM could hire 3 designer to make some type of little content about aespa and the AE
like making a weekly little cartoon of 5mins with the AE as character to represent Aespa slice of life and try to give a little background story to the AE for people to connect a little more to them, just like people connect to anime characters etc...
this type of content would help to promote Aespa if it's publish on their youtube channel, and they could help them to target a new public , the kids we all saw how the kids are consummer of Youtube, with the number of view of baby shark and kids channel
and it would help people to have less reluctance against the AE
i love Aespa concept and it's so original and there's so much thing to do with the AE
but if SM use them only 0.00001 sec in their MV and dance performance it would have been better to not use the AE concept at all
there's so much things they can do about it, little cartoon on youtube, toys representing the AE, a comic book,
even make them release a full dance performance of Next level for example etc....