Cutting straight to the point: It’s really only because of the drops the songs experienced on the Hot 100.
IDOL was the first unfortunate victim of being lied on. Even now, when I see fans genuinely surprised that IDOL performed amazingly in South Korea and has over 1 billion digital points, I’m slightly upset that the narrative that it failed to make an impact because it wasn’t an immediate smash, was so widespread among fans and non-fans.
ON might have the most unfortunate story, coming out at the peak of COVID in SK and being a couple thousand ULs away from getting a PAK. It was egregious seeing how hard non-fans treated ON, oblivious to the fact that just because the past single was a global hit, doesn’t mean that the next song would be. Every single is unique. In the end, ON was a success. 633M points is definitely a success and it should be certified Platinum in streams later this year.
Life Goes On is the latest entry to this sad trio. It was blocked from going #1 by Dynamite and then a viral song from SMTM Season 9. People crapped on it for not passing Dyna, but then you stop and think about it. BTS couldn’t pass themselves. The pure irony of LGO getting shit is hilarious, because not many artists can say that they blocked their own song from going #1. Not every song can go #1 anyway, and songs that don’t hit the top can still have good longevity; just look at DNA for a great example.
I hope this puts a stop to the narrative that a BTS song that doesn’t immediately smash records isn’t a hit. There are levels to it.