I was impressed by how accurate the Rolling Stone description of BTS is.
They really did rewrite the rules. They disrupted the kpop industry in Korea, made it change course and made it start to change many of its entranced practices.
Theyve already changed western business as well, as evidenced by how western pop stars have changed the way they release albums. Theyve shown that you can become a global superstar with no industry support, depending purely on fanbase. That you can top charts while not singing in a language spoken by many and while having no radio support and no platform curated playlisting. US industry has started to change their release schedules according to BTS. Western artists are signing up to weverse. There are signs of their impact.
I hope this continues and they change the industry for the better even more, giving more power to artists who grow by gaining grassroots level support and breaking the stranglehold big labels have on who gets to be a big star.