Why HYBE bought Ithaca Holdings?
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Most likely so they could expand more globally
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BTS made up 85% of BigHits money last year. That income flow is not going to last forever, and you will not replace it with idol music alone. So they are diversifying ASAP while they got the income to hopefully sustain once BTS starts dropping
And USA is the largest market, if you can get in you might aswell
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Because Jungkook likes the countryside
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to flex on the haters
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