How do you feel about the horrid use of AI in BP's Jump?

  • Like I'm ok with AI if the results look good but ...


    The entire MV is giving uncanny valley. Like I'm thinking if they girls were even in the same room together to film the MV.


    Like no way this below is filmed with all 4 of them together I think they just attached their heads to random bodies


    #blackpink from venompinks


    What the actual fk is this? Like look at them especially Jennie I don't think she even know they made this face of her from AI


    #blackpink from l i y a


    Like YG couldn't hire actual humans to film?


    #blackpink from l i y a


    You are telling me that is Rose?


    #blackpink from venompinks

  • yea I'm not generally against AI but this is coming from the biggest group in the game so it's sending a bad message and could end up resulting with AI slop being further normalized.


    I really don't wanna be a debby downer on the day of BPs first comeback in 3 years but the MV is just a big disappointment, a HUGE departure from their usual MVs which always boasted a lack of CGI and custom sets, and is sort of representative of this entire comeback. That is, it seems extremely rushed.

  • Katseye paved the way!

    EXCUSE ME!

    XG was doing bad AI in their videos first!


    External Content youtu.be
    Content embedded from external sources will not be displayed without your consent.
    Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.



    The behind scenes of the MV will be... interesting.

  • Personally, I hate AI in general.


    But, I didn't know they used that much for BP's MV because my eyes are not that observant when it comes to differentiating what's real and what's fake.


    I also hope it doesn't become the norm, but, sadly, it already seems like KPOP has been taking that route.

  • I apologize; XG paved the way!

  • The AI use is horrible, and a real stain on the MV. Not everything the OP mentions is AI though. In the running scene for example, it’s all the streets in the background rather than the girls themselves (unless I am mistaken).


    As mentioned in the other thread, I really think big companies should avoid AI because it is a race to the bottom. As soon as you’re using AI to generate your video, artwork or songs, the quality of your content is no better than what anyone can type into the same generators. YG have the means to make a much superior human-made product so they should not be cutting corners like this.

  • In some scenes the girls faces didn't look like theirs especially in that billboard. Very bizarre to have bad AI with the money they have. I think they were aiming for a supernova type video but needed more budget. I can't believe yg was cheaper then sm of all the companies.

  • The AI use is horrible, and a real stain on the MV. Not everything the OP mentions is AI though. In the running scene for example, it’s all the streets in the background rather than the girls themselves (unless I am mistaken).


    As mentioned in the other thread, I really think big companies should avoid AI because it is a race to the bottom. As soon as you’re using AI to generate your video, artwork or songs, the quality of your content is no better than what anyone can type into the same generators. YG have the means to make a much superior human-made product so they should not be cutting corners like this.

    this was directed by Dave Meyers though he takes care of all the production and he is known for it all his work rely on CGI

    maybe everything was intentional the song/mv seems to have comedy elements

  • this was directed by Dave Meyers though he takes care of all the production and he is known for it all his work rely on CGI

    maybe everything was intentional the song/mv seems to have comedy elements

    The comedic elements are great. Overall I think the MV is goofy and wild and lots of fun. It’s just set in front of a terrible AI city. They could have used traditional CGI to do the city, but instead they cheaply used AI and it’s a much worse final product as a result.

  • The comedic elements are great. Overall I think the MV is goofy and wild and lots of fun. It’s just set in front of a terrible AI city. They could have used traditional CGI to do the city, but instead they cheaply used AI and it’s a much worse final product as a result.

    are we sure all of it is AI though? because I don't know if I were Dave Meyers I wouldn't risk it with using AI. I mean he is a respected director. But I do agree with the AI thing if it was used I'm personally against it

  • Honestly, I found the video funny in good way ( esp rosé during second chorus )

    i was like " wtf is she doing " 😂

    External Content x.com
    Content embedded from external sources will not be displayed without your consent.
    Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.


    they'd never done anything like it...

    MV > song, for sure! LOL

  • As mentioned in the other thread, I really think big companies should avoid AI because it is a race to the bottom.


    Very bizarre to have bad AI with the money they have.

    Honestly, I think ALL these big companies are doing/going to do AI just to prove they can. It's the first step on the slippery slope.


    The ole Jurassic Park line, kind of


    "Your MV creators were so preoccupied with whether or not they could, they didn't stop to think if they should."

  • Honestly, I think ALL these big companies are doing/going to do AI just to prove they can. It's the first step on the slippery slope.


    The ole Jurassic Park line, kind of


    "Your MV creators were so preoccupied with whether or not they could, they didn't stop to think if they should."

    Prove they can? Resurrecting dinosaurs is an achievement, even if it's a bad idea. Using AI is not. Anyone with the necessary computing power can do it. All it proves is that you were too cheap to hire actual artists.

Participate now!

Don’t have an account yet? Register yourself now and be a part of our community!