Korean Hyperpop/Underground Pop

Interesting

Sounds like she's trying to tap into hyperpop. I think there's some potential. I am just unsure if she's in the right market for this style of music

You might like this artist. thought about this thread when I noticed in her latest MV it mentioned Effie recorded it

Quote from Bottles

Thanks! Yes, I had heard a few of her songs as she does this track with Effie (I swear this sounds like an old 2NE1 song haha)

External Content youtu.be

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

Didn't hear this one before. They killed it

She took a picture with Yves the other day. I hope this collab happens

Also didn't realize tripleS and her used the same sample for Diablo

Unsure how popular the scene is there because whenever I discover artists their views and listens are low. It feels like they're in the wrong market.

I thought she sounded good , but a bit more poppish

Quote from StanGIDLE

She took a picture with Yves the other day. I hope this collab happens

I NEEEEEEED THIS COLLAB LIKE YESTERDAYYYYy

Quote from Bottles

Yes! We need Yves collabs for sure (I adore Yves solo work) - someone already described Viola as a "post-BRAT" song which I thought was an interesting take.

Omg, this is awesome! Thanks for sharing! Yes, a bit more Pinkpantheress style. I love it though, going straight into a playlist.

I've changed the thread title so we can dump other artists in her too. You're right, the scene seems incredibly small - only Effie seems to be able to pull in a near respectable amount of monthly listeners (at 60K [EDIT - So does the The Deep, others barely get 10K]). It seems the same with these Japanese artists we are discussing too. Kamiya has barely 5K listeners every month...

Another to add to this thread is iiso. Do you know her? She's a musical chameleon, doing everything from poppy glitch-core to post-punk. So some of it doesn't fit this thread, but other songs do. She's got a new release from this year that went under my radar but it's amazing (I recommend Milky for this sort of sound and Bloody Hell for something totally different)

External Content open.spotify.com

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

External Content open.spotify.com

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

And this is the first song I heard of her (and her most popular song):

External Content youtu.be

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

She has great music, and Idol level visuals so I am not sure why she isn't more popular.

Display More

Wow amazing discovery! You weren't kidding about the versatility because those recommendations took me for a ride. I was shocked in a good way for "salad days"

I checked her IG and seem to have a devent following but unsure if people are checking her music. This whole scene is confusing because there's great talent, but they don't have the visibility. Unsure if they can do better if they try to go west, but I feel a lot of the music in this thread would do well here. There's popular scenes here and I think they make music as good as some of the artist but I get sad when I look at the views and listens.

NVM I see with iiso she's doing pretty good on Spotify. That's good. I am going to check more of her music tonight because I am addicted to salad days. That song is sensational!

You might like this Youha and YY song

Quote from Bottles

It's great! Thanks for the rec!

Glad you like iiso too. I don't know what label she is signed to now, but she was on a small Korean hip-hop label, so I think they just had absolutely NO idea how to promote her lol.

Her scattergun discography can be quite random to listen to right now but I think it will be excellent once it has a bit more meat to it (and this new Ash EP from March goes a long way to finally fleshing out her discography).

In other news, Effie released a music video for 2025 Gichim. I love how crazy and distorted this song is. Reminds me of Bladee's Cold Visions album from last year (which was my overall favourite album of the year)

External Content www.youtube.com

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

Display More

Wow I see Danny Brown cosigned her . He's still popular, so that could put more people onto her music. I do like the song too

Here are some interesting songs

her latest song is more traditional pop

I always thought Bebe Yana makes cool music

I just want to say Bottles and StanGIDLE you guys have great taste in music, you've posted several artists I already love but hardly see discussed online + a few new names I now want to check out.

In additions to the artists already posted, I recommend: (most of these falls more into house/alternative, less hyperpop)

Quote from rubyjanes

I just want to say Bottles and StanGIDLE you guys have great taste in music, you've posted several artists I already love but hardly see discussed online + a few new names I now want to check out.

In additions to the artists already posted, I recommend: (most of these falls more into house/alternative, less hyperpop)

Reccomendations

Sumin entire discography, but especially this album (she is k-underground legend atp)

External Content youtu.be

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

External Content youtu.be

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

External Content youtu.be

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

External Content youtu.be

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

External Content youtu.be

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

External Content youtu.be

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

External Content youtu.be

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

Display More

I love Sumin's music. I feel she's underrated among international fans and she's been credited for some big songs

Hoody is very good too, and she makes great music. I think there's a lot of underrated k r&b artists.

Thanks for the recommendations. I will check out these songs later.

I've listened to some of Youra's music but it was in a much different style. I like this song

I find this artist interesting she makes more r&b pop songs

Quote from Bottles

I only just discovered Bebe Yana a few days ago (I feel like she somehow slipped under my radar). Since then I have been listening to her a lot. Wow, she has so many amazing songs!

External Content youtu.be

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

Strawberry Kisses is so good, and I am surprised it wasn’t brought up more when NewJeans first hit the scene (as it predates them and has both a Y2K look and a UK Garage sound)

Yeah, there's too many song of hers to post Hopefully she releases new music soon because her last release was last year.

I think reason why it wasn't brought up because the scene is much smaller. There's most likely a lot of artist that have a unique sound but not enough visibility. I think she should be much bigger, but needs more visibility.

Quote from Bottles

Omg this song is so good. It’s such a groove! Let me check out more of their stuff and I’ll let you know how I get on. Thanks for the recs!

Glad you liked it! Thanks for making this thread, i think it's great to discuss korean alternative artists on the forum even if it is a kpop forum primarily

Quote from StanGIDLE

I love Sumin's music. I feel she's underrated among international fans and she's been credited for some big songs

Hoody is very good too, and she makes great music. I think there's a lot of underrated k r&b artists.

Thanks for the recommendations. I will check out these songs later.

I've listened to some of Youra's music but it was in a much different style. I like this song

External Content youtu.be

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

Display More

I see what you mean about her other releases being different, this song is calmer and more ballad-leaning than dance track leaning, but I like it.

Quote from Bottles

A quick round up of some new tracks that dropped this week, today got a fun new track from Effie, The Deep and kimj and SEBii today:

External Content open.spotify.com

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

We got another Effie feature earlier in the week (a particular favourite)

External Content open.spotify.com

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

And I think it’s long overdue we added Yves in here. I love her new song and can’t wait for the full EP

External Content youtu.be

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

Display More

Listened to Unnie today and it was pretty cool. It's nice seeing the scene team up together. it's feeling a bit like Japan in that regard how many are collaborating

Enjoyed the Tears song. I thought the mix for it was cool . Also was listening to Effie's album E today and it's so good. Her versatility is good because it showed some of her range and she's not just a one dimensional artist. I find that part interesting because I've noticed a lot of artists in this scene has a lot of range. I was also shocked to listen to some of The Deep's earlier music and it was mostly r&b which is cool. I thought her music was pretty good but it was smart to make the change to her current style. She's having a ton of fun with it which is nice to see

Agree about Yves. White Cat has been playing non-stop for me. I think it might be my most listened to track of the month. I ended up buying Yves album because I want to support her solo career. I've bought both of them so far, so said might as well buy this one too.

Quote from Bottles

Agreed! They put up a music video for it, and… it just looks like they all went on holiday together and used their phones to film something

External Content youtu.be

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

The more I hear this song the more I am enjoying it. It’s not that deep but has a really fun summer vibe.

I’m glad you like Effie’s E EP too, did you notice the Manaka feature? It gets us a little bridge over to the J-scene too, and Kimj and SEBii are both producers for this song by her:

External Content youtu.be

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

Display More

lol they for sure grabbed their phones and said we're making a MV about this vacation . I think the low budget feel adds to the appeal

wow, thanks for sharing that Manaka song. On first listen I was impressed and it will get a lot of replays. Going to check her album PMG. Wow I see Lilniina is on this project

Some older releases on this but thought the newer songs were quite good. Unsure why EP won't load, but whatever

lol they really decided to film all of their MVs during their vacation

Quote from Bottles

I’ve been listening to the EP a fair amount recently. I’m not massive on Can I Sip Dambae, but I love Let’s Find a Good Manager and Makgeolli Banger.

The crew are starting to make more waves on the official Spotify Hyperpop playlist, with Effie having a few songs featured on it now, and a new song by Kimj has just gone on to it too, (and honorary member SEBii is on it a few times as well.) We just need to see The Deep get on it too.

External Content open.spotify.com

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

This is the new Kimj song on there, it’s fun (bro loves Skrillex so much, but it’s kinda endearing lol)

External Content open.spotify.com

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

Display More

Can I Sip is one that seems a bit harder to get into because I don't think there's much replayability with it.

Nice to see the movement is getting noticed. Hopefully The Deep gets on there soon. I think The Deep will get on there soon because I feel she's making the most traction of the artist because she's at 100k monthly spotify listeners. She had a lot of growth because she was at much lower earlier in the year

I thought this is a cool song that popped up for me. I just don't see much info about it on social media

I think on Korean side it seems much smaller than what's happening in Japan. I think there might be some potential in China because some artists popped up and seems there's potential in that region

I wish I wasn't chaotic on spotify because I just like content instead of putting it in a playlist. I feel one day I should make a playlist that combines American, UK, Europe, and Asian countries because feels like a lot of good content overall.

Quote from Bottles

Also StanGIDLE, look iiso was hanging out with Effie and the Deep too (maybe on the same holiday lol). This makes me so excited for future collabs!

External Content www.instagram.com

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

External Content www.instagram.com

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

lol they all went on the same trip I assume there must be a collab in the works. They all seem to hang in the same crowd which is cool. I wonder if they'll get Yves to appear because I do remember her taking a picture with the deep. That would be cool if that were to happen.

Quote from Bottles

Yuzion

Another artist I have been listening to a lot recently in Yuzion - she’s very hip-hop adjacent, and a self-styled “melodic trapper”, and makes songs with really catchy melodies.

She released 2 amazing albums a number of years ago, and then went a little quiet due to a minor controversy. Now she’s slowly coming back to the scene, so I am really looking forward to her next big release.

Check out the EP Young Trapper

External Content open.spotify.com

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

External Content youtu.be

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

External Content youtu.be

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

Here’s her most recent MV too:

External Content youtu.be

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

Display More

Okay this sounds good. I am going to check out her music this week. I liked in my pocket and jealousy.

Unsure if post is allowed on forum, so i will put in spoiler tag. The Deep has announced her first album. I feel it's going to be great because I don't think she has missed yet since switching to her current style tbh

I think this artist seems to be a bit underrated. She went into a bit direction with her songs in 2025 but it sounds nice

Quote from Bottles

BIGnorBANG You have been officially summoned to this thread after posting about iiso and The Deep.

It is a great honour to be invited to such a privileged thread

I haven't listened much to iiso, but I've listened plenty to The Deep. Her latest single, Different, is the bomb. Just when you thought the beginning was great... she blows you away by the time she gets to the chorus!!

On a side note, I listen to PinkPantharess, too, obviously 😉

i've missed this thread !!!