IU turning into a concert-oriented singer - will it be the future of BTS?

IU was not given any Grand Prizes at MMA but was noted for her concerts having 520,000, or 540,000 attendees.

Her two title songs, Holssi and Shh, did badly at the charts but was well received in the concert.

So it seems she has given up her looong struggle to seize the narrative of KPop, after she was decisively defeated by Bibi with a song given to her by IU's ex Jang Kiha.

Also, with Bruno Mars sitting on the MAMA, where he only said one word, "Bruno", I suspected that it would be the future of BTS, with a vocal member (most likely Jungkook) sitting in some event in a country not well known for its pop music, saying just one word, "Jungkook".

Is it what all the people who were yapping about its 'long term career' were talking about?

But the largest concerts go to those who still control the narrative, not some old singer who just panders to his/her exiting fans.

It seems Bang has played some shenanigans with the stock market as the MHJ saga continues and MHJ's side, having nothing to lose, throwing whatever is in their arsenal.

Which might be why Bang was too afraid to cross the Korean law, since it is no fun to be put into a Korean jail when he could be enjoying his wealth and hang around with people like Juice Seyeon.

But that does end BTS' world domination . Stray Kids have already overshadowed BTS, and the trend might exacerbate.

And it is going to be quite hard to be dancing around in their age.

How would the armies accept the cold fact that BTS has lost the control of the narrative and will mostly settle for being a concert oriented act from now on?

Quote from bbgc

Holssi didn't do well, only by IU's own standards and Shh.. did as well any non-Title of IU.

How come Bibi alone gets credit, Holssi & Shopper was stopped by TWS as well

Still she put all 5 songs in top 25. Not something most acts can do

But yes, I liked those songs far better in concert, concert versions, than the Music Videos.

And yes, veteran acts going largely into concert mode is a well established dynamic. Nobody is exempt to that.

IU, BTS or Bruno.

The younger people aren't interested in legacy acts and will stan the younger acts.

The older fandom now with jobs, family don't have time to do crazy stuff, but rather do the greater quality experience of concerts.

Ergo.

But concerts are where the most money is. So good for them.

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The fundamental difference is while IU was not relevant as far as the world is concerned BTS had ruled the world.

Now it will only play second fiddle to whatever act which is hot.

They had the entire world and threw it away.

Quote from MassiveKpopFan

BTS has nothing left to prove in Korea. They've gotten plenty of hits and now they can focus on their side gigs, solo careers, and touring. BTS will be 12 years old next year, so it makes sense if they choose that life. They already limit their appearances on variety and award shows post 2020. Now I would love for them to break tour attendance and/or gross ticket revenue for a group, that's one of the only things left for them to really accomplish.

It had lots to prove in the world but threw all of that away to placate some Koreans who voted for New Jeans anyways.

It is the world which is important, not Korea.

Quote from ellenote

They are past their prime in Korea and the U.S. There is nothing left for them to do but entertain army until they are in their 40s.

Army which is about 1/4 of the size of the original.

Quote from MrAkimo123

Popularity fades along time. IU already 16 years in her career, her latest release only looks bad bcs non-fans keep seeing her previous songs rank #1 on Kcharts but it still good than majority of 3rd to new gen idol groups.

Even GD struggle to get PAK, but he still managed to get #1 on majority of Kcharts. It's not weird for older acts to struggle, but it is weird if the new gen is the one that struggle as only few managed to do well so far

It took help from MAMA to get GD to the top of Melon.

That aside I am not concerned about BTS in Korea. I do care about its stature in the world, which has been significantly reduced.

Quote from selfmate

isn't the question how well her next songs will perform on the charts - whether this is an anomaly or something serious

Her double title songs doing badly led to the end of her long influence in KPop since even someone like Bibi could outdo Lee Jieun

Quote from selfmate

but again that depends on her next cb

if it fails to live up to the high expectations then it would be a cause for concern - right now it can been as a one off???

She appears to think that this was serious which is why she is going to star in some drama, spending 2025 away from KPop since her next defeat will probably finish her influence