https://m.blog.naver.com/korearesearch1/223449656217 (In Korean)
A place called Korea Research International did a survey of the most preferred commercial models of Korea.
And the results were surprising.
10. Kim Jiwon - 31 years old
9. Chaeunwoo - 27. 3rd Gen KPop figure but better known as an actor/model.
8. Jeon Jihyun - 42
7. Gong Yoo -44
6. Yoo Jaesuk - 51
5. Son Heungmin - 31
4. Lim Youngwoong - 32
3. Kim Soohyun - 36
None of them belongs to the 4th Gen.
The lack of an It Girl in the 4th Gen is marked.
Interestingly 31-33 years olds are the most famous, since there are 4 of them in there, or 5 if we include the 1,345 years old.
Chaeunwoo, the youngers of them, is the only one in his 20s
None of the 4th Gen figures was included.
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In the old days, a mother was expected to give everything to her children, although sometimes that was not the case.
But modern mothers often steal the children's food, money , et cetera.
Lee JIeun, KPop's Senior Singer, undoubtly the richest female singer in Korean Pop, and probably the richest active KPop idol (not counting those who inherited money from their families), and the only singer who debuted after 2000 and got counted in the ranks of KPop company owners,
has the following current commercials:
Hite Jinro - Soju
Kyungdong Pharma - Gunaelen, a pain reducer
J. Estina
Gucci
Black Yak, an outdoor wear
Evezary, which makes beddings
New Balance
Pepsi Zero Sugar
Woori Bank
Estee Lauder
10 endorsements, the most in KPop
She recently lost Samdasoo, a mineral water brand, to Lim Youngwoong and also lost Domnio's Pizza, but gained Estee Lauder.
Is it fair for her to steal from the hands of yiounger generations of KPop to enrich herself further?
New Jeans paid her a lot of filial duty, but she recently invited Do Kyungsoo of EXO, which went through the departures and lawsuits of the Chinese members, to her Palette show.
Which basically showed her stance in this matter - she supports the company positions, and does not endorse disputes with companies.
That might be because she was an owner herself, having owned Edam Entertainment 2020-2022.
Still, by taking the most number s of CF she takes the spots from the newer generation.
Yet younger generation has to pay filial duty to the figure who takes away their income. Another sign of the strangeness of KPop.