is that they stick to their brand and signature sound. loud noise music? yes, we will always serve that 🥵
like idk if i’ve grown out of it or whatever but now i just appreciate groups that have their own striking identity. blackpink for example gets dragged for recycling their old music and having similar large scale mv visuals but i think it’s powerful of them to know what works for them and put something along those lines every single time. Because if there’s one thing blackpink is known for it is NOT variety especially with their grand total of like idk 20 songs? Also with twice before that messy concept change of 2019. that was their brand, that sold. now they’re all over the place. putting out just abt any and everything. one second they’re doing retro the next it’s bubble gum pop like girls?? be fr
this isn’t coming out of nowhere lmao, i’ve been kind of like not that into txt for a few months now and that has a lot to do with their ever-changing new sound and direction. Actually im not a lot into kpop in general except for newjeans and occasionally le sserafim but i came across loser lover on yt just now and man,,,, THAT 2021 txt was so superior. the sound, the aesthetics, everything.. it was so perfect for a kpop group and especially for them in general. i just wish they’d adopted their emo sound.. none of that sugar rush ride or chasing that feeling or whatever will come after. bighit with their constant switch ups is infuriating. i get that they dabble into every sound but sometimes a bit of an identity is desperately needed. but this is what this entire industry is about. hopping from one trend to another, one moment your group is dressed up as Barbie’s sidekicks and the next they’re in a maze runner-esque movie (coughbtscough) a big factor to play here is also that it’s just such a manufactured industry there’s not much input from the artists (mostly). they just play along to whatever the company throws their way