Some surprises to note:
ZEROBASEONE at #7, higher than Stray Kids
NMIXX at #10, higher than TWICE, STAYC, and aespa
H1-KEY at #18 higher than many much more well-known groups from bigger agencies
September Idol Group Brand Reputation Ranking:
1. NewJeans
2. BTS
3. IVE
4. SEVENTEEN
5. BLACKPINK
6. NCT
7. ZEROBASEONE
8. LE SSERAFIM
9. (G)I-DLE
10. NMIXX
11. EXO
12. TWICE
13. OH MY GIRL
14. Stray Kids
15. THE BOYZ
16. STAYC
17. aespa
18. H1-KEY
19. Girls’ Generation
20. Red Velvet
21. INFINITE
22. BTOB
23. MONSTA X
24. Super Junior
25. SHINee
26. MAMAMOO
27. 2PM
28. TREASURE
29. ASTRO
30. ENHYPEN
