Female idols/celebrities who seemingly close to achieve it-girl status but couldn't make it.
Seulgi - there was a point in time in the past where Seulgi was #1 in the brand rankings, believe it or not. SM pushed her in a lot of collabs, but it took so long for them to give her a solo. Eventually others overtook her.
Irene - She was even closer than Seulgi to official it-girl status. The only thing preventing her transition to an it-girl was her personality, but she had the CFs in the bag. All she needed was her movie to be a moderate success, but then her scandal happened.
Arin - When OMG was trending with their songs and Arin was MuBank host, a lot of people expected her to reach it girl status too. But her hype deflated as Aespa eclipsed OMG's success in the corona era. Then Arin's hype completely vanished after leaving Music Bank.
Then there's the other category of people who made it to it-girl status but for a relatively short while:
- Hyeri
- Hwasa
- Hani