Well the first answer is simple: money.
A huge group means that the company likely has revenue and can therefore afford to promote other groups well.
Second, it almost guarantees the immediate anticipation for a new group and establishes a dedicated fanbase, who will be anticipating the group.
Third, it's easy press for the company. The media will already be interested in seeing if the success of the bigger group can be replicated and the articles and posts comparing the bigger group to the newer group generates publicity, which generates interest and money.
Even if the newer group doesn't do nearly as well as the most popular one, the chances for having longevity/becoming well known are a lot higher than they would be if they debuted with a lesser known company.
directly from a Naver article
"considering the characteristics of Hive loyal fans who actively open their wallets to their favorite stars, it is analyzed that New Jeans is likely to inherit these benefit"
Sbs Biz
Reporter Jo Seulgi
If we go by the artist themself than sometimes its just to be close to someone you admire
As for example on Produce 101 Japan someone asked Wataru Takahashi (now member of the boygroup OCTPATH) how it was to be a trainee under BigHit when he was in the company for about 2 years and if he ever had a chance to train with BTS, since this seems to be a big deal for some people when they hear someone had trained at BigHit. Wataru said he was mostly training in different rooms so he barly ever saw people other than the other trainees or his dance and vocal teachers and that he actually didn't minded it to not see BTS but he liked it when he had a chance to train with them.
I also know from Produce 101 Japan that some people really want this where they can be close to their idols. I mean many people on season 2 said they only aplied after watching season 1 and than fell in love with JO1 who are the winner group.
I think a lot people allover KPop have a similiar feeling. I forgot who but there was a boy in YG who only auditioned to YG cause he loves G Dragon xD
And the same happend when A.C.E's Byeongkwan was a trainee under JYP for a bit since he is friends with Yugeom and Yugeom just told BK so many positive things about the company that he decided to become an idol just cause of Yugeom xD I mean it's not 100% clear if Yugeom was the only reason, but BK stated at least that he joined JYP after he asked Yugeom how it is to be a trainee back when Yugeom didn't had debuted and BK said the words made him want to join JYP lol ... Acording to Byeongkwan Yugeom just said "JYP is fun" and that was enough for BK to go to JYP xD
Well the first answer is simple: money.
A huge group means that the company likely has revenue and can therefore afford to promote other groups well.
Thats not allways true
MLD for example made a lot of money and than fucked up with TFN and Lapillus
Thats not allways true
MLD for example made a lot of money and than fucked up with TFN and Lapillus
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