A billboard article about the Economics of YouTube.

How Much Is a Billion YouTube Streams Worth?

For the 10th anniversary of the Billion Views Club, Billboard breaks down how much cash the milestone can bring in for artists.

www.billboard.com

Some numbers.

Obviously some countries will earn more revenue per view, for example you can charge Coca-cola more money pew view/click in say Germany than in Ukraine.

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YouTube music video for a major-label artist could generate a blended average of $0.0038 per stream in the United States, globally — which is how YouTube counts its views — Billboard estimates that rate at $0.0026 per stream. YouTube Premium video streams (views from customers who subscribe to YouTube’s ad-free video-watching tier) are also higher than plays from users on the ad-supported tier, both in the United States and globally.

The main topic of the article how much would a company earn for 1 billion views, well...

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Consequently, for major-label artists, 1 billion video streams on an official music video would generate about $2.6 million globally. That’s, of course, before the label takes their cut of royalties,

But the average is slightly lower when the song is used in unofficial videos, but still.

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For non-official videos that use music — like a user-generated video of someone’s visit to the zoo, set to a song by a major-label artist — that global blended stream estimate would drop down to $0.0021

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So for a major-label song on YouTube that generates 1 billion views across all videos that use it, the label and artist would generate closer to $2.1 million.

So it does not necessarily scales down cents per view.

But just to estimate.

100 Million may get a label 250,000.

My faves that barely get 10 Million views are getting 25,000 Dollars but the company takes their cut, so maybe around 12,000 go to my faves. If the group is 6 members, then each gets around 2,000 dollars for the 10 million views.

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[theqoo] THE REASON WHY IT'S MEANINGLESS FOR IDOLS TO REACH 100M VIEWS ON YOUTUBE NOW

[theqoo] THE REASON WHY IT'S MEANINGLESS FOR IDOLS TO REACH 100M VIEWS ON YOUTUBE NOW

If you go to the official YouTube channel below, you can see the actual number of views that do not include promotions.
https://charts.youtube.com/cha…l/20220819-20220825?hl=ko


I searched for idols who surpassed 100M views or about to surpass 100M views this year and the idols who didn't do any Youtube promotions have the same amount of views as expected

Red Velvet - Feel My Rhythm
March 21st-24th: 14.7 million…

0ppar

Aug 30th 2022

Quote from red11

You also have to factor in how much was spent on making the MV. Plus paying for the ad-views.

MV's typically lose a bunch of money for companies and are supposed to build buzz around the song/group to make money elsewhere.

That was always the original plan.

I guess getting any revenue out of it is just a plus.

But yes, before YouTube was a thing, companies were not really making any money out of their music videos, it was just promotion.

The only thing where this may hurt them, is that some people will just watch the video and never pay money to buy the album or download the song, some people use YouTube as their streaming platform.