Why is Treasure’s sales not that high despite Jikjin/Darari being so big?

No hate just actually curious. Most group sales double after they have some popular songs (Enhypen with Fever, Txt with Antiromantic, Skz with God’s Menu), even after Treasure’s Darari/Jikjin doing really well, Treasure has lower first day sales than NewJeans and is looking to have a lower first week than Nmixx/The Boyz. What’s slowing their sales?

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Aside from bp, YG groups don't sell as much as their peers. They probably also lost some fans during the burning sun scandal that delayed their debut. Doesn't help that two of their members are on hiatus with YG's reasoning (some fans don't believe YG's explanation) with Yedam being one of the core members of the group.

I don't think a lot of YG fans stan Treasure as they are really different compared to their other boy groups (e.g. big bang, winner). Plus they have way too many members (lack individuality), which is not YG style. I am still kinda surprised though they don't sell a lot since they do a lot of fan service compared to other YG groups but it's nice they got touring in the bag.

Bulk buying is no longer a good measure of success anymore. Everyone does it. It doesn't matter who's good at it.

Plus they already had a successful album release earlier this year.

Plus they've pretty much separated themselves this year as the 4th gen boy group that dominates views along with Stray Kids. Although it's looking like TREASURE is winning that battle for the recent releases against SKZ.

They sold out their Japan tour so quickly they had to add dates. A total of 210,000 tickets in large venues. The quickest Kpop group to do so.

Both their dates in Seoul at the KSPO Dome sold out in 5 minutes.

So they're falling in line with other YG acts as YG is a big touring company.

Touring is where the money is made and touring is what matters. Most music industry insiders view physical albums as merely marketing material to get you to buy a ticket...which is where they make their money.

It's odd, because If I'm correct, their last album had over 500k sales first week. Why are they declining after their most popular song? It doesn't even make sense.

Where are they big? Only delusional teumes think so. They also think Treasure are the 4th gen leaders. The truth is only the tiktok version of Darari went viral, which is nothing like the real song, no one likes the original.

i'm not a treasure fan but 1 reason could probably be that 2 of their members are not participating in the comeback including one of their most popular members (Yedam)... so that likely did affect sales

Quote from Anons Resident (610)

Bulk buying is no longer a good measure of success anymore. Everyone does it. It doesn't matter who's good at it.

Plus they already had a successful album release earlier this year.

Plus they've pretty much separated themselves this year as the 4th gen boy group that dominates views along with Stray Kids. Although it's looking like TREASURE is winning that battle for the recent releases against SKZ.

They sold out their Japan tour so quickly they had to add dates. A total of 210,000 tickets in large venues. The quickest Kpop group to do so.

Both their dates in Seoul at the KSPO Dome sold out in 5 minutes.

So they're falling in line with other YG acts as YG is a big touring company.

Touring is where the money is made and touring is what matters. Most music industry insiders view physical albums as merely marketing material to get you to buy a ticket...which is where they make their money.

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ok yg stan 2012. how is their album successful? guess your definition of success is totally different. boy groups don’t make noise outside their fandom pls.

Darari is liked by many people who don’t like their other songs. With Gods menu fever and anti romantic it Made people check their other songs cause their songs sound more like that. Treasure songs don’t sound like darari

Jikjin was a flop, nobody knew it pls. Only darari was known but was also carried by tiktok. So we can't say for sure their core fandom has grown from their previous era.

Quote from Anons Resident (610)

Plus they've pretty much separated themselves this year as the 4th gen boy group that dominates views along with Stray Kids. Although it's looking like TREASURE is winning that battle for the recent releases against SKZ.

I'm sorry but their yt views kinda sus. They got 34milliom views but the likes are less than a million. Like how did that happened?

I've also read somewhere from treasure fan that yg don't ship a lot of albums on the first day that's why treasure got low sales compared to others. Maybe that's the reason.

Darari and Jikjin so big? Really?

Quote from Anons Resident (610)

Bulk buying is no longer a good measure of success anymore. Everyone does it. It doesn't matter who's good at it.

Plus they already had a successful album release earlier this year.

Plus they've pretty much separated themselves this year as the 4th gen boy group that dominates views along with Stray Kids. Although it's looking like TREASURE is winning that battle for the recent releases against SKZ.

They sold out their Japan tour so quickly they had to add dates. A total of 210,000 tickets in large venues. The quickest Kpop group to do so.

Both their dates in Seoul at the KSPO Dome sold out in 5 minutes.

So they're falling in line with other YG acts as YG is a big touring company.

Touring is where the money is made and touring is what matters. Most music industry insiders view physical albums as merely marketing material to get you to buy a ticket...which is where they make their money.

Display More

Album sales aren't a measure for success, but 35M views with 900k likes is. YG stans are something else.