Cause those boys deserve it all. They were mocked and bashed for the past 2 years for chasing western validation with English songs but they chose at their peak to step back and slow down. Who does that? If they truly were as mercenary and ambitious and unconcerned for their art they could have just as easily released an entire English album produced by heck Max Martin if they wanted ffs and ruled the charts for the entire year, but they did not do that. They did not even bother to release the song they all knew would be a fan favourite bop - Run BTS, as the title.
They are focussing not only on themselves personally but on their own artistic growth and development too. BTS are showing by their actions that they are not only about charts and records but about artistic integrity.
I cannot wait to hear what all the boys have to offer after J-hope's critically acclaimed turn in JiTB where he highlighted his artistry in a new way.