Underrated marketing strategies

I like what Ador did with New Jeans where they just dropped the music, no fancy teasers or anything.

mediaplay ( the YG classic )

fake it till you make it

Quote from Cosmicrhythm878

I like what Ador did with New Jeans where they just dropped the music, no fancy teasers or anything.

But doesn't that only work if the artist comes from the Big 3/4? I don't think it would be effective for a group debuting from a small company.

they should come to AKP !!!!

Companies seem to forget that they simply need to git gud at making music

No gimmick, no bullshit, just gud song

I feel like the way Black Pink was marketed was pure genius. They built a brand no other group could replicate. My brain is not working right now so could someone else give examples of what I am talking about

Big Hit amping up in-house variety production, live streams, personal communication etc for BTS because they weren't getting invited to variety shows. Genius, and really changed the way idols promote.

For others, SM's strategy of just dropping SHINee after one article and one teaser photo in the same article lol. It can backfire, but worked for them because their song was so good.

Blackpink's few releases

I think people now neglect to try to contact producers and send their tracks to them and try to do their job by self-promoting on social media.

Quote from Cosmicrhythm878

I like what Ador did with New Jeans where they just dropped the music, no fancy teasers or anything.

If a nugu company does the same its a death sentence.

Not everyone gets this cross promo from BTS.

Quote from Cosmicrhythm878

I like what Ador did with New Jeans where they just dropped the music, no fancy teasers or anything.

Yes, I like that too. It felt like we discovered New Jeans organically. I loathe slick marketing campaigns. Soft marketing is always the better approach. That way you don’t grow sick of them before they debut. The hype about upcoming groups from some companies is overkill, and often times the group doesn’t live up to the hype.

Sajaegi, both digitals and albums, and hire people to smear competitors in social media.