So many songs have gone "viral" (only in kpop sphere usually except Fifty Fifty), so many "GP" acts in kpop but no one has been able to surpass BTS MLs since 2015 till their own member debuted and did it. And the thing is BTS nor Jungkook have gotten Spotify push like all the other "viral" songs and "GP" acts before them have gotten....
Display MoreUm. I've been a Big Bang fan since 2012. I think I know how big MADE era was.
Someone already spoke on it, but you do realize that Melon is just losing ULs to other digital platforms, like Spotify and especially Youtube Music, right? Those users aren't just swearing off all music and ascending into the cosmos--they're using other music streaming platforms.
So you would almost be on to something if NewJeans wasn't dominating those other streaming platforms too.
They can't hop in a time machine and release music in every single year since K-Pop's inception to satisfy the people who insist on diminishing their accomplishments at every opportunity, so our only option is to contextualize their achievements and impact as best we can.
Why don't we try a different angle.
K-Pop is more competitive and over saturated than it's ever been before, and it's much harder to stand out AND stay relevant.
It's funny. Before NewJeans completely took over, all I saw were people sarcastically scoffing at 4th gen GG fans, mocking them as success stans who jump from group to group chasing the next shiny new toy, and that it would surely happen to NJ too, like it did to all the other "next top girl groups in K-Pop".
Now that NewJeans is still shattering expectations and setting records, the narrative has shifted to they only have staying power because of the era they're in.
I wonder where the goalposts will move next.
I'm convinced NewJeans could get a #1 hit song on the Billboard 100, that maintains its position for 10 weeks, and people would STILL say "Not impressive! Couldn't have done that in 2016!"
I'm not sure what the rest of your message has to do with anything I've posted or argued, but you lost the plot clearly, because I never said NewJeans is the biggest group ever.
This topic is about their debut/rookie year, so why the hell are we talking about MADE anyway? That was literally 8 years after Big Bang's debut.
Bruh.
I don't care about the topic of this thread and I could care less about who had the biggest debut ever. Because it doesn't matter in the long run when everyone has seen the biggest artists like The Beatles, Michael Jackson or BTS did not have the biggest of the debuts.
I quoted you for saying NewJeans are doing things no one has ever done in Korean digitals and since then you have been implying that they are the biggest the way you have been scoffing off all the stuff I have told you about other groups over NewJeans.
It is your fault if you did not see what I quoted you for. And even though I don't care about you or NewJeans, it is very much visible how obtuse you are being throughout this thread with your replies. I understand that you are finally happy that you are liking a group which is also successful hence think they are the biggest thing since planet Earth but that doesn't mean everything else or before didn't exist. Peace.
Display MoreEveryone gets to compete in the same playing field that NewJeans is competing in, yet no group has even approached the totality of their digital accomplishments in just a single year.
It's not like NewJeans is playing by a different set of rules from everyone else, so let's not look for ways to downgrade their incredible accomplishments, when they're the only K-Pop group to ever achieve a big chunk of them.
They held the top 3 songs on EVERY Digital chart in Korea for 3 straight months. That's the power of NewJeans, not a function of ULs, which is Melon specific anyway
Ditto has the most PAK hours in history and Hype Boy has been in the top 10 longer than any song in history.
Even as I speak, of the 12 songs NewJeans has released on official albums, 10 of them are still charting a year later. If it was just a function of era, why is NewJeans literally the only group doing this?
We don't need to overcomplicate the simple to try to rationalize the absurd freak of nature NJ is.
No one's taking away anything from NewJeans but I'm just saying that it has gotten easier to break all time records now with low userbase across Korean platforms. 'Celebrity' is the IU song with most PAKs but it is nowhere near her biggest hit. 'Event Horizon' spent more days at #1 than 'Love Scenario' but it is not really bigger than LS. 'Love Dive' spent double the weeks in top 10 than that of 'Cheer Up' but that doesn't mean it is bigger. All these songs released in last 2 years are breaking all the biggest hits records in terms of longevity but not peak because it has gotten easier to stay at top for long now because of lower userbase.
You don't know how big BigBang 'MADE' era was. Believe me when I'm saying that they would have hogged top 4 for months if the userbase was this low back then.
BTS have charted 17 songs in the year end chart, IU has charted 15, BigBang and Exo have also charted 10 I guess. NewJeans are not the only ones to do this. MC Mong has held entire top 10 by himself. I can sense you are new to this stuff with the way you are going "the only group" over everything.
NewJeans are the biggest of this era hence they are doing stuff that others from their era are not being able to do. There's no two ways about it. But you are saying they are the biggest of any era in Korean digitals and the most dominant which is kind of stupid. Because you are stating this just based on their debut year which is big but still nowhere close to the big years many others have had. They are clearly not as big as BigBang or BTS or Twice in Korean digitals.
then went on the most dominant conquest of the Korean digital charts we have literally ever seen--no group has ever been #1, #2 and #3 on every major chart in Korea at the same time for three straight months.
So no. NJ is not doing numbers that BP or BTS already did--they did numbers nobody else has ever done.
If you are talking about Korean digitals here then no. NewJeans haven't done as close to numbers as BTS. Newjeans in their record breaking year got around 4b digital points while BTS have 4 years with 4b+ digital points. I think IU has only one such year, I don't think BP have even had a year with 3b so yeah it is pretty impressive of NewJeans to do so but no they aren't doing numbers that BTS have done in Korean digitals.
Also many artists have hold top 3 on Melon. For multiple weeks. It's true no one has done it for so long. But it is also very much visible it has gotten easier to stay at the top for longer now because of low Melon userbase. Hence we are seeing so many recent hits breaking all time records very easily even though not many of these songs actually feel as huge. You used to require the similar ULs to enter top 100 that you do now to enter top 10. Don't want to take away anything from NewJeans but honestly BigBang could have done 6 months of this in 2015 if the userbase was this low. But these charts used to represent music from all types of audience unlike now when they represent mainly girl groups music consumption hence they had much bigger userbase back then than now....
"2nd gen" started before 'Boys Over Flowers'. Korea changed after that drama.
BTS were charging $4.5m for endorsements when Blackpink was charging around $1-1.5m. Because it's not just about the gender who is endorsing. It's also about who is actually endorsing. The popularity, the status, the impact. Since BTS and members are much more known and popular than BP and members, they can charge more even after being male and hence don't fall in this regular category.
Jungkook may increase the brand value but that’s not quantifiable. He will never model the dresses and the bras and whatever so he can never be credited for actually selling those products. Where as people will buy the exact same thing jennie is wearing. Or rather any female model is wearing. And it will always be more for the female model.
I can tell you right now as someone in advertising “brand” doesn’t fall under performance marketing. It never can. Even if it’s genuinely true that jungkooks brand value is 10x Jennie’s, it’s still not quantifiable.
Calvin Klein is mainly known for its underwear and jackets. Is definitely more popular amongst men than women. There is a reason why you remember CR7, David Beckham or Justin Bieber when you think about CK and no female celebrity other than Kendall Jenner comes to your mind. So your logic doesn't apply here.
Your logic only applies to those who are just models. This is not just another model. It is one of the biggest and most known celebrities. These types of names don't just bring attention but sales too.
Idk where to put this 
I think he will do music show promotions for a week... He will also do some variety shows or YouTube promotions too or radio shows. But I also expect him to do some international promotions too
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10.09m unfiltered streams is a really good result... Longevity and stability till his album gets released is important.
Display MoreBuilding a huge fanbase (weither there were kpop stans or not) which i never said otherwise is NOT exactly being maintsteam or gp friendly. Dynamite/Cupid were public friendly. Thats it. It means reaching recogniction widely beyond a fanbase. And i think NJ has the potential to get there. So Hybe should promote them the best they could to actually break into the US market.
Also we're not in 2017 anymore. We're in a era post bts/bp and even cupid. Different times different context.
Yes JK is big and was meant to be so, so puting him straight against NJ is just either dumb or shady and i won’t change my mind.
Neither JK nor NJ can avoid the western acts but Hybe can plan better to not make their major acts directly clash at last!!
Even just from a business perspective it doesn’t make sense. Period. Idc if you don't get it
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and your starting to p*ssing me of calling me stupid and sh*t. calm the f*ck down ok. I don’t remotly care about bts for one flying penny to involve them if they weren’t linked to Hybe and their marketing statergy. You all taking things way too personal
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And I'm telling you BTS is not just about 'Dynamite' or any particular song. It is a brand which is very much mainstream hence you saw them getting invited by UN or White House and by many other non music and entertainment related organizations. They aren't just celebrities but more than that. I don't expect you girl group fans to know all of it because BTS have made all of your faves look irrelevant for all these years hence you started acting ignorant to how big they are and started pushing it "all down to fandom" agenda. But you need to know now if you think your new no name faves can surpass them.
I have been telling you to stop involving JK in your "HYBE shady towards NewJeans" conspiracy since a month ago and still you haven't stopped. His schedule is clashing with Taehyung and is probably going to clash with RM too, not just western acts. BTS don't have time to be involved in your stupid conspiracies.
I don't care about NewJeans one bit. You mentioned BTS, you think they can surpass them and I'm just giving you a lesson. Want to avoid me, just don't mention BTS....
