In my opinion and I’m not replying to any comments lol:
BTS:
You may love them or hate them, but their success story IS the biggest in K-pop. What they’ve fking built is unprecedented, you may never see this again, probably ever. The numbers and the value of their company don’t lie. I didn’t think they would succeed, the stigma around boy groups (fan girls seen as crazed fans but then for Girl groups, fan girls are all about being female empowerment, it’s a unfair market). Not to mention, they don’t fit your typical beauty standard for boy groups, especially in the West. Their success is through sheer effort, hard work and also a bit luck and timing (that’s life). Deserved.
BP:
You could really see the passion in their eyes as trainees, and the hard work they put in. Their success in k-pop is again something we might never see again. However, I personally did think they were always going to make it big and I wasn’t surprised. They had everything for the Western market, YG, Teddy, the fashion label connections, ability to speak fluent English and most importantly their visuals. Also, YG knows what it takes to make a global hit group, look at 2NE1 and BB, from expensive, visually stunning MVs to the catchy music. Lastly, their looks are perfect for the West and Asia, all the girls are beautiful, like model looks (the best I’ve seen in GG). Big reason why Little Mix never really captured the US. People don’t realise how important beauty is as a factor in the entertainment industry. I think that’s quite obvious with their instagram followings. Also, not to mention I think having fewer comebacks played in their favour, when they had more frequent song releases, like with HYLT and then LG, the second song didn’t do as well. Overall deserved success but hoping to see that passion back from them.
New Jeans:
I’m sure they worked hard as trainees, but now being under Hybe, it’s different. They got quite lucky with their image and music with the resurface the Y2K. I mean look at Levis, year on year success due to this as well. It’s really too soon to tell with them, as k-pop expands, only time will tell. Not sure if they’re deserving yet.
Twice:
They’ve had a lot of success under JYP, you can tell from their performances that they’ve practiced and worked hard since day one. I do feel bad for them as I think they should have gotten more love as a group from the World. With their recent releases, I just haven’t seen the same impact as their older ones. Every group has an end date. But they really did elevate JYP to another level. Deserved.