What I realized when the whole "I'm not like other girls" thing was hot was that a lot of those girls went that route because, they had a "pick me" mindset. To tell the boys that they are cool, and not boring like other girls. It started after the movie mean girls became famous.
I was even ashamed of my feminine traits at a point. Media is toxic as hell, always looking down on girls. If girls are more interested in fashion/ arts and humanity instead of Math and IT per say, their interests will always be portrayed less important. Parents go for gender neutral toys because they look down on their daughter's interests too, that's sexist and no better.