i really really really love their aestetics and their production it's just so fresh so smooth so dreamy so artsy i dont know that did it i think.
like their music is good but the way it's produced or even just the structure is just so FRESH, like it's different. And for me it's a mix of aesthetics/production (music) even tho all the factors listed matter as well.
Like just the aestetics without the music would have grabed my attention for sure the most at first but it's the added music/production that binds it to me and gets me obssessed.
Ps: plus the girls synergy and cuteness just made me fall in love with them . their vibes are +++. They remind me so much of SNSD in this regard, like you can't manifacture personalities .