Following HYBE acquiring Lee Soo Man’s shares in SM Entertainment, now the internal war is basically over who minority shareholders will sell to/side with. Lee Sung Soo (Chris Lee)’s side has been releasing video after video targeting shareholders, and now HYBE is responding with an ‘SM With HYBE” campaign, highlighting their business strategy and plans for said shareholders.
They specifically mention the Kakao deal as a badone, saying they’ll protect investors from it.
Quote
According to HYBE, the campaign “is to protect shareholder value from inappropriate actions by the current management at SM. It aims to put an end to an unequal partnership contract with Kakao, unrealistic and unsubstantiated financial projections, and emotional messages that gloss over public opinion, all of which the current SM management initiated.”
How serious are they about shitting on the Kakao deal? Well, one noteworthy thing that has already attracted backlash was HYBE bringing up that the SME deal with Kakao has been compared to the 1905 Eulsa Treaty.
That treaty was between Korea and Japan, and paved the way for their annexation and colonization. Even if they are technically trying to pass it off as reactions from others, citing one of the darkest moments in Korean history for your dumbass M&A is already fucked, but they also did it on March2, the day after the March 1 national holiday celebrating their independence movement from that colonization.
I’m sure there’s other stuff to analyze from the videos, but this jumped out at me. What the fuck.
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Interesting how military changed his whole personality, or better how he get to know himself again.
From what i understand, it's the idol life that changed him, it made him an introverted and reserved homebody. But stepping out of it for 2 years helped him rediscover himself, the non-celebrity baekhyun.
It seems like the military was good for his mental health. He seems to know what he wants in life better.
Q. It’s been 11 years since your debut, and you’re still taking vocal lessons every week, right?
Baekhyun: Yes. I have a big desire to evolve. I thought about it when EXO received a lot of attention with Growl in 2013. ‘Why are so many people going crazy? Am I really that good? I don’t think so. If the heat goes away, they will see the real me.’ That’s why I kept trying. I always criticize myself more than others do. It’s not a matter of high self-esteem and low self-esteem. I’m just continuing to make up for my shortcomings because I know my weaknesses better than anyone else.
Q. To me, Baekhyun is not a person with low self-esteem but onewho constantly and carefully self-censors himself.
Baekhyun: Yes, that’s right. Maybe I am a perfectionist, and I hate it when there’s no complete ending. If I don’t think I can finish something properly, I don’t even start. I tend to get extremely disappointed with myself if I don’t do something perfectly at work.
Q. The 2021 album <Bambi> leaves much to be desired in some ways because it had no official activities due to your military service. Nonetheless, it recorded high sales, enough to bring the double million-seller title. It was also the album released in the year of your 30th birthday, showcasing your finest skills as a vocalist.
Baekhyun: <Bambi> was created strictly with my own needs and vision. I tried everything I wanted to do without looking at anyone, and I wanted to free my mind by doing so. You are right. I put in everything I could as a vocalist. I first rearranged my vocal tone around the time of my first solo mini-album <City Lights> in 2019, and I wanted to see how much I had grown since then. I became very dedicated because I thought I could make a better sound than two years ago. I tried the vocal ranges that I wouldn’t have chosen in the past because I was too nervous. I purposely chose difficult music because I wanted to experience both failures and trials.
Q. In particular, the title song Bambi seems to have been a regular song for the music school entrance exam that year. It’s perfect for showing off your vocal skills going back and forth freely with your falsetto, modal, and head voice.
Baekhyun: Well, I don’t really recommend it. It’s a high-risk song, the beat and rhythm are tough. It’s a pretty challenging song to sing well.
Q. What is the vocal tone you pursue?
Baekhyun: If I could have a voice that doesn’t go out of date, I couldn’t ask for more.
Q. With the release of <Bambi>, Baekhyun’s genre and brand have become more apparent. “Baekhyun” reminds us of groovy R&B beats from UN Village in the album <City Lights> and Candy in <Delight>.
Baekhyun: R&B is a genre that I’ve been attached to for a long time, so I’ll continue with it. However, I also want new challenges. I want to try this and that without being too picky. I want to be an all-rounder. I’m interested in singing-rap these days.
Q. Which musician are you paying attention to as a reference these days?
Baekhyun: I’ve gotten closer to Colde recently. I like his singing style, and it’s fabulous that he pulls off the melody rhythmically as if he’s rapping. I’ve requested songs from Colde. I don’t know what kind of work will come out yet, but we’ll work together soon.
Q. As a musician, there’s no more valuable experience than getting a “response” to your song. All three solo albums released so far have recorded respectable sales. Did you expect such success?
Baekhyun: Not at all. It exceeded my expectations. This record was possible thanks to the efforts of many K-pop singers ahead of me. In particular, the sales volume of the second album <Delight> was the highest in 20 years of Korean pop musichistory.
Q. <Delight> became the first solo album to achieve the million-seller title, and you became the second artist to hold such titles for both the group and solo albums, following after Seo Tai-ji.
Baekhyun: Yes, but it’s all thanks to the dedication of so many Korean musicians. As K-pop became more known worldwide, more people started paying attention to K-culture. The Korean artists before me had already paved the roads and I just got to piggyback on them.
Q. I don’t feel any guilt when I listen to your music. Maybe it’s a complete anachronism, but there’s still a certain prejudice regarding idol music. Similarly, some idol music is referred to as a ‘hidden masterpiece.’ But when I listen to Baekhyun’s solo music, I feel like I’m just listening to really good music.
Baekhyun: Thanks. I indeed paid a lot of attention to that. I chose a lot of genres that wouldn’t come from SM. SM prefers strong and intense sounds, but I wanted to focus on easy-listening music. It was partly because of my preference and strategic choice to differentiate between EXO and solo activities. Seeing that many of the tracks from my solo albums are still receiving a lot of love, I think it was a good decision.
Q. A perfectionist who pursues easiness… It sounds hard. Haha
Baekhyun: Haha. As a musician, I want to be an easy person who can blend in with the public. I don’t want to be a musician who is so cool that people admire and want to follow. I want to be someone people can talk to easily when they meet me on the street while listening to my song.
Q. Baekhyun, as we know, was the life of the party among the EXO and SuperM members. Your bubbly personality would have shined in the army training camp.
Baekhyun: There was no exception. I didn’t let anyone fall behind. Whenever I saw someone wanting to give up, I said, “You can’t lose to things like this,” “If you keep giving up, this becomes your habit,” and, “Real life outside is much harder than this.” I don’t let my friends give up or fall behind. I pull them together.
Q. Your Namu-wiki page has a “Fan Love” section. As we read through the things you’ve said to the fans, we thought even a real boyfriend couldn’t say such sweet things.
Baekhyun: Haha. Definitely my mom’s influence there. She speaks so gently. She is the sweetest person, really. And I am the youngest in the family. My family poured sweet love on me. Sometimes, fans ask me how I can speak so nicely. To be honest, I don’t know. I feel it’s nothing special, to me, a very ordinary and everyday thing.
Q. I presume the past two years have been a time to realize and reassess who Byun Baek Hyun really is as a person, not just Beakhyun from EXO.
Baekhyun: Yeah. My MBTI changed during the break from ISFP to ESTJ. I’ve been known as a homebody for a long time among my friends. But I’m actually an extrovert and a very active person. But when I look back on my childhood, I barely had time to spend at home. To the point where my mother always said, “How come I see my son only for breakfast?” I felt like I went back to my real self during the break.
Q. It’s been two years since W Magazine and Baekhyun met, since the cover of the March 2021 issue, right? Throughout today’s shoot, the staff said you were sexy. Baekhyun’s “soft sexiness” that you’ve shown in your solo career seems to be reflected in today’s shoot.
Baekhyun: Sexy… Haha. I don’t think the sexiness that I have is the sexiness that’s powerful and full of intense emotions. It’s more like this. Sometimes you play with your friends, and you feel unexpectedly sexy. I think I have the sexiness to make people a little curious about me. Haha
Q. EXO recently announced the news of EXO’s 11th-anniversary fan meeting. What would it look like if you were to compare EXO to family?
Baekhyun: Children who were raised by a strict father but had an infinitely sweet mother? Maybe the stage is our dad. We work hard on stage until it feels like our bodies would break literally. But when we get off stage, we act like kids. Not one friend is rude, and everyone is so kind. When we talk to each other, there’s no difference from when we debuted 11 years ago or when we were trainees.
Q. Today’s shoot was with Cartier’s Tank Frances Watch and Icon Collection. These are pieces that have been called Wannabe by many artists for their timeless classic aesthetic. Regardless of time and nationality, who is the greatest artist for Baekhyun?
Baekhyun: Michael Jackson! Michael Jackson was the only artist who stood still on stage for a few seconds or minutes and people couldn’t stop cheering. His songs have made many people cry for a long time, giving them joy and happiness. So just seeing him standing still on the stage makes them tear up. There isn’t an artist who can beat Michael Jackson.
Q. What are the three things Baekhyun is focusing on these days?
Baekhyun: I’m into golf. Out on the golf field, my arms got so tanned, dark enough to leave a watch mark on my wrist. I feel very relieved when I go rounding and see the open space. The second one is the direction of the vocals. And for the third, I was going to say exercise but I’m going to change that. (Kim) Jong-kook, whom I became close with through workouts, said, “It’s time for you to focus on your back.” But hip workouts are too hard. Haha. The last one is EXO’s comeback. We will return as soon as possible with a high-quality album this year.
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[Instiz] is EXO really gonna coming back with "Love Me Left"?
- Wow so now EXO is in a full formation (taking a pic as a group) Y'all know what I mean, right ? They look like that group of handsome boys gather together.
- I wish they'll sing "Love Me Right" in their upcoming fan meeting.
- It looks like a LEVI's advertisement. The picture comes out well.
- They still look boyish.
- Please, comeback with a refreshing concept.
- Please, just like this, comeback with "Love Me Left".
- "Love Me Left"
ㅋㅋㅋ
- Why the picture ... is still look the same as 5 years ago? Why am I the only onewho's aging ...? ... why?
- But i really think they'll do it (comeback with something like Love Me Right).
- It's possible for them to comeback with Love Me Left ... it's possible ...
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she is the onewho posted the shoes claiming they are gifts from brands for Suho, now that he changed his stylist, she deleted all those posts (thinking k-fans didn't screenshot everything) and is claiming she bought them with her own money.
SuperM was promised in early 2023 by LSM, should have on this list, it's more likely to scrapped entirely if it conflicts with getting EXO album and repackage out for Kai enlist
That's not true. Superm was never coming early 2023 because taemin isn't discharged from the military yet. It was always predicted for summer, when all members are present and before kai's enlistment.
Now it would have been perfect if EXO comeback was April/May, and superm June/July but it looks like they will clash again and the tours too, 2019 again with baek and kai exhausted and stressed.
