A lot of producers from 2nd/3rd gen are still going strong. Lee Soo Man still producing for SM. Bang Shi Hyuk in charge of Txt/Enhypen. BEP with Stayc/Apimk. Teddy with YG groups. All adapt to the times, except for Brave Brothers. He used to pen hits for AOA, After School, Sistar, Teen Top but now all his groups in Brave Entertainment flop, Brave Girls has a viral song but their recent songs also don’t do well either. Why isn’t 4th gen vibing with his songs?
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