What’s the real reason Twice have fell off in korea?

  • Ppl say it’s because of the concept change but other groups did concept change and they were still doing fine. Twice concept change is also very good one of the best imo


    So why? Concept doesn’t even matter to gp anymore if they like a song they will listen.

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  • here’s a simple answer,they haven’t.

  • here’s a simple answer, they haven’t! :ideac:

  • Old age. Replaced by younger blood

  • Just to many comebacks in a short period. At some point people just get bored of something especially if it doesn't really change. Twice music largely stayed the same for many years.

  • They are no longer young and cute, which what K-pop stans want and what TWICE relayed on. They never had good music or talent to begin with.

  • why is my user being replaced with Breaded Fennel & Garlic Ostrich

  • They're not falling off,they're following the normal k-pop group curve.

  • Their new music style isn't liked by Koreans, they much prefer cute Twice. That's the main reason.


    Their awful encores have made them a bit of a joke.


    Girl crush is the current trend and Twice aren't doing it

  • change of concept obv.

    Ppl say it’s because of the concept change but other groups did concept change and they were still doing fine. Twice concept change is also very good one of the best imo


    So why? Concept doesn’t even matter to gp anymore if they like a song they will listen.

    twice attracting point in sk is their cuteness.

  • Newer groups that have caught the attention of Koreans.


    No recent hit song to put them big on the map again to Koreans.


    Circle of life.

  • Twice's image was cute and youthful in Korea. That's what Korea wanted from them.


    Fancy was a perfect mix of a a new and old Twice, but BEP moved to STAYC. And JYPE has not been able to recreate that.


    Plus, the fact they don't have any brand power individually. This is what you get in that situation. Saying this as a Once.

  • Twice grew up lol along with the kfans. What 25 year old girl wants to be singing LIKEY LIKEY LIKEY lol

  • Twice grew up lol along with the kfans. What 25 year old girl wants to be singing LIKEY LIKEY LIKEY lol

    But Twices current music is as mature or more than a lot of their current counterparts.

    it's not 2017 anymore, get some sense.

  • But Twices current music is as mature or more than a lot of their current counterparts.

    it's not 2017 anymore, get some sense.

    Use your brain lol twice image is stuck as that cute girl persona, people will never see them as anything different as LIKEY LIKEY LIKEY no matter how old they get. Blame jyp they should have done what red velvet did, they wouldn't have peaked and would have longevity....

  • korean gp is very very fickle

    unless you are a huge soloist like iu, you always have the risk of gp getting over you with or without a reason

    it's clear on the charts too, suddenly gp are totally into female sm groups & in a few months/years, they'll move on to something new again..

  • Use your brain lol twice image is stuck as that cute girl persona, people will never see them as anything different as LIKEY LIKEY LIKEY no matter how old they get. Blame jyp they should have done what red velvet did, they wouldn't have peaked and would have longevity....

    You have a point, it reminds me of them Disney channel teenage stars who grows up to have a bad acting career in Hollywood or just drop out of acting altogether

  • You have a point, it reminds me of them Disney channel teenage stars who grows up to have a bad acting career in Hollywood or just drop out of acting altogether

    I mean look how much miley cyrus needed to do so she would break out of her disney image

  • I think casual listeners were more attached to the particular sound and image than the members. Aren't most girl groups who can pull off big concept changes the ones whose members have some kind of solo promotions? On top of that, a lot of new girl groups debuted since then, some fans might've switched fandoms.

  • Shelf life of girl groups, even of the most successful ones, at the top of the game is 3-4 years. Twice had a great run from 2016-2019.


    There are of course other factors,

    BP remains current, because their strategy was not based on music, but other things, they have the thinnest discography. So fandom which is more international than Twice, is left wanting. Scarcity is a strategy.


    Catching the moment - and then there must be something constantly happening to keep the group in news - like OMG and Queendom, Brave Girls viral video.

    I don't recollect Twice having any such spiking events recently.


    And then there is their turn to different concepts, more towards Western markets than Korea.

    JYPE of course will prefer Itzy or rather NMIXX in Korea, than push Twice.

  • But Twices current music is as mature or more than a lot of their current counterparts.

    it's not 2017 anymore, get some sense.

    The feels was basically a cute song but in English. That did very well international so cleaely ifans like that type of Twice too (but flopped in Korea so I guess they really are over lol).


    Meanwhile scientist comes and flops everywhere, Korea and with ifans.


    So clearly cute Twice is still preferred and still in the plans for 25+ year old Twice.

  • In case people forgot, girl groups have a shorter shelf life than boy groups.


    You can already see it with the early 3rd gen girl groups that start to disband, lose members, become more and more inactive or lose massive popularity. This will go on and on.


    Is it fair? No. But it is what it is.

  • the dating scandals were partially the reason

  • twice are still doing well. they are still the NGG

    No one is taking their place.,,, they are korea's pride

  • Sorry to say, but the Koreans have found new groups to be their pride and to admire.


    TWICE were yesterday's favorites, but time moves on and even more so for girl groups.


    Even Bigbang and EXO got surpassed, what many thought unthinkable for many years.

  • twice are still doing well. they are still the NGG

    No one is taking their place.,,, they are korea's pride

    So much Korea's pride that Koreans barely like their songs anymore and prefer listening to other ggs?

  • 99% of groups would kill to be in Twices position when they turn 6 so it doesn't really matter.

  • The company were greedy and desperate when Twice blew up, so they oversaturated the market with their colour pop brand. When your brand is so narrow especially when you consider Twice did no individual work so the Twice title tracks and image was pretty much their entire brand, moving away is always incredibly difficult.


    Look at actors that get typecast in Hollywood in their early careers that then struggle to get taken seriously outside of that area, or actors that play really iconic roles like Daniel Radcliffe for example as Harry Potter that struggle for people to see them outside of that image.


    Twice in SK are a combination of the two struggles, iconic early sound loved and known by most of SK on top of the pure volume of releases in that image in a short amount of time being absurd.

  • It's because they got outed as dating - Momo and Heechul, Jihyo and Kang Daniel, Chaeyoung and the tattoo artist.

    Some international Once's hate this fact, but Twice always had a majority male fanbase. You could see it at their fansigns and you could hear it when they performed. And those fans liked the idea of Twice being their own fantasy harem, so when Dispatch started exposing them it broke the fantasy. Add in the fact that there are always newer younger girl groups debuting and Twice lost their hold on their core fanbase. It doesn't matter much, they'll always be big. But the obsessive male Once's who would see buying 750 albums apiece as some kind of down-payment on their future with their fave Twice member have been rudely awakened.

    It's a pop group inevitability. It'll happen with BTS and their most obsessive element too one day.

  • People with the 'it was the dating' need a history lesson or to educate themselves before they speak.


    Twice post dating had their top 3 best selling albums ever, period. Now also consider More & More came AFTER both dating scandals and it almost debut with a CAK and was only let down by being 3rd on FLO...


    It literally topped Melon with 700k UL's in it's first day, since that time only 1 single girl group songs had higher UL's on day 1. HYLT. So if no one cared about them after the dating how are they able to A, get 700k UL's, B, have their best selling albums ever and C, still do tours? When for years and years everyone swore the bulk of Twice's fandom was men? Sure the song fell, but that speaks to song quality rather than public/fan anticipation right?


    People can like it or hate it but AF did around similar numbers to Queendom and Brave Girls last release and even at one point was performing better than On The Ground. Yet no one questions those groups 'falling off'...? When it in fact looks like Twice is performing in line with all of their 3rd gen counter parts atm.


    Yeah Scientist did poorly but why is it's Korea performance being singled out? It did badly on Spotify and Youtube too. Did very bad by Twice standards in Japan aswell. Could it be that Scientist is a bland, boring song that not many people like.


    Are Twice the digital power house they once were in Korea? No, they had 9 number 1's smashed into a 3 year period, people get bored, people move on. They changed the sound up as more traditional cute sounds fell out of favor in Korea and it has always struggle to push them back up.

    Combine that with bad promo, several small 'scandals' blown out of proportion and the rise of several other GG's in recent years staying at the top was always going to be an impossible task.



    Facts show Twice's domestic performance is better or in line with almost every single 3rd gen group sans only Blackpink(if you ignore their solo's) and OMG and with both these groups 1:1 comparisons are hard to draw for a few reasons.


    1, BP are supposed to be the exception right? Biggest GG ever is what they say, no? So why are groups being held to this standard when it's accepted as outside the norm?

    BP are also promoted and release far different to any other GG in Kpop and so we are seeing far different results in relation to longevity. Holding Twice or any GG to this standard is so stupid since it's not been seen before and also they are younger than Twice who knows how 2022 will be domestically for BP, they could smash or they could fall a bit like 2019 or worse they could have something similar to their solo's in 2021 where 1 failed hard and the other did only good, we don't know.

    But for now they are the exception not the rule so why are we holding others to BP standard. We don't for BTS or IU right in their respective fieldds!


    2, OMG were complete and utter flops for 3-4 years of 3rd gen so as a group they peaked more than halfway through their career so of course Korean's are more into them now as to them they feel brand new, a hidden gem of 3rd generation a lot of people didn't know about.

    So this has not led to better longevity, as their digital success has only lasted a year and already begun to fall, but they have started to peak much later in life where Twice started to peak domestically in 2016 and 2017 so now to Korea feel much older and much more mundane which is giving an appearance of longevity to OMG which would be true if they had been top of the game for years and years, which they weren't so Korea still see them as shiny and new, and yes this too will fade as we are already seeing it begin to.


    But Red Velvet, Mamamoo, Gfriend, etc, are all performing as well or worse than Twice is now so why are we looking for some magical reasoning or conspiracy for Twice declining? The same happened to many many other GG's before them including 2NE1, Wonder Girls, SNSD, Kara, etc, etc it's the life span of a typical GG domestically.


    You'll see the same pattern with StayC, Aespa, IVE, etc don't kid yourselves to thinking in 2026-2027 when they are Twice's age they'll be getting number 1's and PAK's and they'll still be hot shit...they wont and that's fine.


    End of rant.

  • because their fanbase is people who like bubblegum pop, when they switched to a slightly more mature genre they lost their fanbase.

  • because their fanbase is people who like bubblegum pop, when they switched to a slightly more mature genre they lost their fanbase.

    Apparently they didn't lose their fanbase if they sold over 800k with Formula of Love.

  • If anything twice, the biggest group for a few years and the second biggest gg group of the 3rd gen right now, charting as good as red velvet it's proof they are losing popularity and like you said people are moving on.


    I can't believe nobody mentioned the amount of comebacks per year, you will lose interest in their music at some point, even if you are fan. Twice and bp have always been two opposite extremes, jyp oversaturing with twice comebacks and yg having big gaps between cbs with little music.

  • Agree with everything except when You mention Gfriend in present tense

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