What is so special with girl crush concept ?

western fans prefer the hard hitting concept compared to the cutesy concept...

when's the last time you saw a western GG come out with a cutsey song...

Girl crush concepts tend to bring in more western fans since they don't like the type of cutesy, elegant concepts that are popular for groups in Sokor.

Matter of preference

The 'Girl Power' concept is trendy.

the fans are usually teenager girls and of course when you're like 15 you have no interest in being cute & aegyo, you want to be confident, hot, strong etc

all in all it's all about relatability, teenagers don't exactly relate to other concepts

Cause girls relate more to it and they are the majority in the kpop fandom

The girls doing girl crush concept are the ones kpop stans want to be

Their lyrics are a lot more relatable too, it's not all about being confident and hot, there's stuff like this too:

You know they talk about stuff that are constant in girl world like image issues and toxic relationships. Sure other concepts could do that but it's one of the main characteristics of gc

Dp

2ne1 and bp ARE the girl crush

the gc is more prefered in the west because people over there like "cooler" stuff more than cute.

as everyone else is saying, it's just to capture an international audience. i prefer cutesy concept over girl crush or teen crush