Daily Naver responds: Was Jungkook accusation of backdoor advertising made up by antis?

source: DailyNaver

BTS Jungkook's alleged "backdoor ad" scandal was fabricated by antis?

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BTS Jungkook's alleged "backdoor ad" scandal was fabricated by antis?

Article: BTS Jungkook under controversy for "backdoor ads" because he wore his older brother's clothing brand? A look at the FTC guidelines

Source: Money Today

The article shares a counter argument to claims that Jungkook illegally participated in "back door ads" and states that the scandal is actually a "forced controversy."

This is because Jungkook wore Six Guys, Inc. 'Graffiti Mind' clothing once and never mentioned or recommended the product for purchase or directly promoted the brand or clothing.

As evidence, the article takes a look at FTC guidelines over advertising and states Jungkook's actions are far from "back door" ads because according to the FTC, an activity is considered advertising if:

• the ad is conducted through a third party other than the advertiser.
• product recommendations are based on experience or direct recommendation for purchase or use
• economic consideration (money or profit sharing) is exchanged with advertisers

One netizen also points out, "if you take off your clothes, does than mean you're doing a nude CF?"

Comments:

1. [+445, -30] Seriously how is that a backdoor adㅋㅋ? A backdoor ad is when you wear sponsored clothing and act like you bought it yourself. It's not like it was an ad and he was acting like it's not ㅋㅋ. He never once asked fans to buy it either ㅋㅋ, this is crazy
2. [+283, -9] Of the many clothes Jungkook has worn, he only wore this brand twice and never once showed or mentioned it. If this is an ad, then is he not allowed to wear clothes?
3. [+153, -3] The antis that fabricated this scandal know very well this isn't a "back door ad." They know the general public doesn't care about finding the truth so they purposefully built up this scandal to taint his image. I don't get why reporters are helping his antis spread this fake scandal...so frustrating.
4. [+ 142, -12] This is funny to me. I mean so what he wore his older brother's brand and promotes it? How is that a controversy?
5. [+91, -2] I guess celebrities aren't allowed to wear whatever they want anymore...really
6. [+79, -1] Thank you for this great article. Jungkook never once mentioned the brand in the broadcast. Fans investigated it on their own, found it and bought it themselves. Jungkook has sold out luxury brands like Louis Vuitton that are more expensive than this so its ridiculous this is even a scandalㅋㅋㅋㅋㅋ
7. [+79, -1] This whole thing started from a DC Gallery where Jungkook antis strategically fabricated rumors from a month ago. Jungkook has always enjoyed wearing non-luxury street fashion brands, it's not just or twice that brands have sold out because of him. And it's not just clothes but Kombucha too, he never once showed the brand he just drank it and the brand ended up receiving a 'Brand of the Year' daesang because of it. A fabric softener he used also sold out too. Antis knew he was the in-house director for his brother's company so they nitpicked his brand clothing and claimed he was doing "backdoor ads." They've been mass e-mailing reporters about it tooㅋㅋㅋ.

Quote from Ves

You all confused me so much

First the thread was moved into another thread as a post? Which didn't make sense to me because if the accusations could get one thread then why can't the clarification get a thread for itself considering a lot of people will not check all 9 pages of that thread and search for the clarification.

And then this. I was so confused.

Quote from sailorvelvet

That’s obvious but there were a lot of weird people insisting he did something wrong in Korea and internationally. Luckily they are small. I hope they feel silly knowing everyone sees through them.

The other thread hit 8 pages and there were weird people even there

Quote from whats-your-game

I have almost 0 idea how this entire situation is consider a ''scandal''...

The same way people tried to make his fender bender into driving under the influence even though it wasn't and he wasn't, and CCTV of him just being friendly with someone was leaked and turned into a dating scandal. He's BTS Jungkook and whatever he does people will obsess over him and try to destroy him. It's horrible.

Quote from byakuyav

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We all knew it was bogus claims