It’s still a bop til this day
Months later; how do you feel about Not Shy by ITZY?
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The "not shy, not me, itzyyyyyyyy" gets stuck in my head from time to time. In overall, I think it is a good song. I understand that some people may be off-put by the "itzy" thing, but it's something new groups do so their name gets stuck in our head. "Blackpink" in Boombayah, "Treasure" in My Treasure, "Aespa" in Black Mamba, "Mamamoo" in Mr. Ambiguous, etc.
In trial law there's a saying that once you have repeated a word/phrase/question three times in a court of law then the jury will definitely remember it.
Take a look at BP's situation where their phrase BP in your area is synonymous with Blackpink - Blinks wait eagerly to hear it on every song to the point that blinks got up in arms because Jisoo hadn't said it yet until Pretty Savage.
So I can't remember how many times the phrase was said in NS but constant repeating of one's group name is huge for brand recognition and image.
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It's still a bop for me. At first I kinda liked it and later I listened to it a lot but now there isn't a day I don't listen to it. Almost every part of this song is catchy af. Specially the chorus part - Ryujin's malhaebwa da eoseo da cz I'm not shy, Yeji and Yuna's not shy not me and Chaeryeong's itzyyyy are the catchiest parts. I also love the bridge part a lot, Lia snapped hard.
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Moderator
Moved the thread from forum K-POP Music to forum The K-Lounge.
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