Why is Itzy stronger on Spotify than Youtube?

Their Spotify numbers are impressive

Ig their music has a lotta replay value. I wasn't that into mitm on the first listen but soon after I couldn't get enough of it. Itzys discography has a lotta good bsides. I discovered quite a few of my fave edit audios were actually itzy bsides.

Also Jyp isn't my fave company for mvs tbh. Sm's music videos are a lot better. Mitm sets were nice but the mv could've been better.

Maybe people dont like their mvs that much but vibe with the music. Either way it's a good thing, spotify is more relevant for charting

I like MITM much more than not shy. But I have to admit it's not as repayable as their other music videos. Plus Not shy had a lot more hype after the hit Wannabe.

I think that the first 24 hours is not a fair comparison. The first week of MITM on YouTube was better than Not Shy btw

1 detail.

Youtube requires you to have a premium subscription to play things from YT with your screen locked. Soo its much more convenient that some people use spotify for itzy songs to stream because YT do be a d***

first week isn’t reliable at all it’s ad boosted. You should ask why JYP gave less ads maybe lol.

And I know someone will say they don’t use ads for the first day. You don’t know that. All you can say is they use MORE ads from day2.

I would look at stats from how the videos are doing 6 months later on YouTube for a better indication.

Well, JYP boosted Not Shy on youtube during the 2nd/3rd week as far as I remember. Prior to that, the song wasn't doing that well. It's probably a similar case with Mafia

it's easier to stream in Spotify ???

Itzy first day views are ok bc in a big perspective they are just behind twice and BP as they don't use ads those days (jyp use them from the second day)

Itzy is strongest 4th gen group on YouTube too.

Sm use big ad campaigns for aespa straight from the first 24hours while itzy doesn't use any ads in first 24 hours that is why aespa's first day view numbers are more. Aespa got 25m first day views but in reality atleast 15m of them were from ads.

Quote from Sweet-Spice

I feel like at this point you're trying too hard with the blatant lies..

this whole troll persona thing is starting to get even more unbearably cringe.

Its fact that aespa used ads in first 24 hours while itzy didn't.

Quote from Sweet-Spice

again, you're trying too hard with all this bs. But keep parroting your rehearsed lines I guess.

Got anything else to say?

Fans switched platforms suddenly lmao

Quote from mr1962

MITM

peaked at #56 on Spotify Global 200

debuted with 1.5M first day streams

Not Shy

peaked somewhere in the 80s on Spotify Global 200

debuted with around 980K first day streams

BUT, on Youtube

Not Shy - 17.1m views in first 24h

MITM - 13m views in first 24 hours

Seems like they grew on Spotify a lot with MITM (they have 5.5M monthly listeners right now, which puts them closer to Twice right now than any 4th gen girl groups) but didn't do as well on YT. I'm curious why since it's much easier to do well on YT than Spotify

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They did improve on yt, your numbers are wrong

Also, one of the reasons why the gap on spotify is that big is because not shy was released at 6pm kst while mitm was released at 1pm kst so it had a longer tracking period for the first day.

Because they aren't. The spotify streams aren't accurate and YT views depend on ads.

--YT Charts--

Not Shy:

week 1 (only 4 days): 28.9M

week 2: 32.8M

total: 61.7M

In The Morning:

week 1 (7 days): 62.4M

week 2: 29.7M

total = 92.1M

--Spotify--

Not Shy:

week 1 (shifted to have 7 days): 6.6M

week 2 (shifted by week 1): 6.7M

total: 13.3M

In The Morning:

week 1 (7 days): 8.1M

week 2: 7.2M

total: 15.2M (rounding)

Thus, they actually had an increase in both, and it was bigger on YT.

Quote from kayn

I think that the first 24 hours is not a fair comparison. The first week of MITM on YouTube was better than Not Shy btw

Better than Wannabe but that just means the fandom has grown