Until 2021, the figures of the most viewed KPop artist in the world and in Korea did not diverge.
But, in 2022, a huge divergence occured.
BTS most viewed KPop artist in the world in 2022
The Former Owner of Edam Entertainment the most viewed KPop artist (forgetting the inconvenient fact that she is not KPop) in 2022 in Korea
So, at least in Korea, The Former Owner of Edam Entertainment became supreme.
2023 and 2024 figures are the same
BlackPink the most viewed KPop artist in the world in 2023 and 24
NewJeans the most viewed Kpop artist in Korea in 2023 and 24
With NewJeans no longer producing new songs (other than the poorly received Pit Stop) in 2025, the picture changed.
Most streamed KPop figures in Korea
1 Day6 (not KPop)
3 The Former Owner of Edam Entertainment
6 IVE
8 Yonezu Kenshi (JPop)
9 Roseanne Park, MBE
10 BlackPink
BTS nowhere to be found because it did not release new songs in the last 3 years
And Yonezu Kenshi is more popular in Korea than BlackPink, and other than Day6, aespa, the Former Owner of Edam Entertainment and IVE (Big Bang/GDragon is a one shot thing and it will be a while before we see a 'new jeans' album since its status is uncertain) Mr. Yonezu is more popular than every single Korean act.

This is floating around. I cannot guarantee the veracity of this.
1. BTS
2. Stray Kids
3 . Jennie Kim (she is not an MBE since she is not a subject of the Commonwealth)
4. Roseanne Park, MBE
5. Huntr/x, all of them Americans
6. Twice
7. BlackPink
8. Jungkook
9. Enhypen
10. Katseye , not really Kpop
It seems the Korean ears and the world ears have really diverged.
Day8, aespa, the Former Owner of Edam Entertainment, GDragon, Big Bang, New Jeans and IVE are nowhere to be found in the globla ranking!