[theqoo] Which of BIG4 agencies is the best at doing their work?

SM - they promote their idols best in dramas/variety gigs

YG - more indivual activities and promo

JYP - I only follow twice and itzy (I don't like their promo strategy)

Hybe - promote their groups well on shows and festivals

HYBE>SM>JYPE>YG

SM clearly. They always knew how to do their stuff since day 1. So many legendary groups + 95% of the best music in kpop + aesthetic and concept always on point.

Quote from Seoged

HYBE>SM>JYPE>YG

Agree

Putting aside all the controversial shit in HYBE and SM, these 2 knows their shit best

JYPE is giving minimal effort and budget

YG is busy always chasing the next cultural appropriation trend so not them

HYBE, I'd say. They are the most well-rounded.

SM relies on aesthetics and concepts (not ideal, imo).

JYP has the funds for good aesthetics/concepts (cuz TWICE, DAY6, SKZ) but they never invest in the right ones.

YG is just built on cultural appropriation.

I went with SM because they seem the only company that can pass down skills from generations of creatives to the next, and remain at the top across multiple generations.

YG have struggled to have a top group since Teddy left. As JYP’s involvement in his groups diminished, they have struggled to have a girl group fill the legacy of Twice. Hybe is just this sprawling conglomerate of smaller agencies, so we need more time to establish if any will be able to be consistent long term, but BigHit haven’t created the 2nd BTS and ADOR is hollowed out, a former shell of what it was, so it seems very unlikely they’ll be able to create a 2nd NewJeans.

It’s only SM who have stayed at the top of their game across so many generations, and have done so with a variety of creatives instead of just 1 or 2.