Kakao Entertainment is on sale for 11 trillion won, or about $7.5 billion in today's exchange rate.
However, the cold truth is few people are willing to pay its huge price tag.
To do an IPO of Kakao Entertainment, it bought a bunch of agencies here and there, and also acquired a controlling share of SM Entertainment.
However, a lot of them are actors' agencies and the actors can leave when their contract run out.
It also owns a company which manages youtube personalities, but that is like actors' agencies.
Other than Melon and Kakao Page, the only agencies turning profits are Edam Entertainment and Starship Entertainment. SM was acquired in a bizarre situation so it is hard to measure how beneficial it is to Kakao.
Edam Entertainment was acquired from Lee Jieun in 2022, and most likely if Kakao is sold she will buy her shares back. She already branched off some of her staff, like her famous bodyguard who now guards Han Sohee, in anticipation for a change of venue. She will only retain some of her musical crew as her dancers and other staff are getting older.
Starship is too dependent upon two people, Jang Wonyoung and Ahn Yujin, and the contracts for both began when IZOne debuted in 2018 and is up to renewal. Wonyoung is unlikely to sacrifice her future for the 4 members of IVE (Ahn Yujin can hold on herself )
So even the more profitable labels of Kakao Entertainment are dependent upon three people who have no reason to stay with whoever buying Kakao.
With the world market tumbling because of Trump, few people are willing to pay $7.5 billion for a company which is basically a shell. Crafton, and NC Soft, both game companies in Korea, refused to buy Kakao Entertainment, and Hybe also expressed that it is not interested on Kakao.
So Kakao is trying to entice private equity funds and also the national wealth funds of Singapore and Saudi Arabia to buy but nobody is willing to do so now.
Why Kakao chose to sell Kakao Entertainment at the worst possible time is hard to fathom, but most likely it will be sold for far less than what Kakao is looking for.