So yeah, a decade long streak ended this week. Will the trend with album sales continue?
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They're still ridiculously high, not realistic. Hopefully MHJ's exposing could make some companies a bit embarrased and stop the trend, but it doesn't seem so since fans would even defend them if it's for the sake of bragging rights.
I'm expecting the sales to drop a bit more, specially looking at the last comebacks of groups like SK or Seventeen, but they're probably going to be able to resist around the number of 2021-2022 for a long time.
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Dreamcatcher has been doing this for a few years.
Basically big, boxed photobooks with your other "kpop album" tchotchke's but no album. They are usually pretty cool and high quality, but also expensive and heavy as hell to ship (the photobooks tend to be hardcover for example).
In a broader albums sales context I would say it's mainly the photocards and fanmeets aspects that is still holding album sales up at all.
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You know albums can be digital, right? This chart doesn't even specify.
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I won't be shocked if the drop continues but I doubt it'll be nearly as big of a drop this year.
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K-pop in 2024 was less about albums, but more about company politics, brand deals, recognition, global impact, and Coachella and Lollapalooza moments.
The biggest fandoms, also the biggest consumers, have nothing to prove anymore when it comes to album sales. They'd rather share moments on social media that show their favorites being recognized by professional athletes, Twitch streamers, Western celebrities, Calvin Klein, Nike, and designer brands.
The bragging game has changed.
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Billboard doesn't count albums without cd's so until they change that rule kpop albums will have cd included.
ThePhantomThief too
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It's because there hasn't been a new BIGBANG album in almost a decade.
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Because the 5th gen that was supposed to take over the world and end 4th gen, didn't do so
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