It's not the kind of song that I'll ever add to my playlist but I totally get why it's so popular.
It has popular artists from different regions so it's reaching a larger audience. It's got the nostalgia factor in the sound, it's fun and catchy. I've already seen it being used in reels of non-kpop circles.
It has even reached the anime community. It is charting high in Japan which is the market that BP or Rosé has not able to touch.
Rosie angried Community