Display MoreIt's not just a HYBE problem. Mid and top tier groups have been putting out flops after flops for most of 2024. Fall might be an upswing though:
- Meovv's debut, so maybe Teddy can work some magic
- Izna is debuting too
- Diawings came out with a decent single
- Rescene came out with a bop to wrap up the summer competition
- Fifty Fifty might be cooking something is their pre-release is just the safe version of their title track
- Mimiirose went bopping with "the flowers swayed"
- Loosemble came out decent
- Young Posse is improving
- Madein also appeared
- And did you miss Younha's comeback? Go stream it.
- Hyoyeon is coming out with another blop, but Sooyoung is coming back
Fall is about save 2024 K-pop
The problem is exclusively in HYBE, because their low-quality product is constantly at the top of the charts, other companies see that they can save significantly on music production. Last year was legendary for K-pop, this year many groups continued to maintain the quality bar aespa, Red Velvet, nmixx, Twice, h1-key, but in general the trend began to go towards TikTok and music promotion. As a result, the Hybe model turned out to be working, but not enough to survive for a long time.