One reason why "I AM" by IVE is such a hit in South Korea

Aside from it being such a great song in general, the bridge is also reminiscent of classic Korean folk songs. It offers a sense of familiarity for Korean listeners.

Bridge:

Example of a classic Korean folk song with a similar melody to the "I AM" bridge, starting at 0:49:

Quote from icyruios

I feel like this is one of those times where the lyrics mean something to the SK

Us international fans won't relate that much but the Korean lyrics are empowering to many

The bridge in particular resonates with many in SK.

[Bridge: Wonyoung, Leeseo, Yujin]

Even if I get lost on a dark night

Just fly high, then wherever you go will be the way

One, two, three, one, two, three

One, two, three, fly up

Quote from dsc

also the lyrics.

I always love songs which have meaningful lyrics. i think many people also feel the same.

Yes! The lyrics were written by the amazing lyricist Kim Eana, who notably wrote for IU, Taeyeon, and Brown Eyed Girls. Amazing work.

Quote from BlackpinkHouse

Song is just a massive bop in every way. I always have a hard time picking an actual #1 SOTY instead of a SOTY contender, but this one is right up there along with Off the Record.

2023 was such an outstanding year for IVE. Their B-sides on both I'VE IVE and I'VE MINE are so good, too. They showed they're so well-rounded as a group, and it was the year that showed they're more than "Wonyoung, Yujin, and friends." All six members proved themselves.

Reminds me of 2019 when Twice dropped Fancy You and Feel Special EPs. Great title tracks, but also great B-sides.