Like they have bigger Spotify numbers, bigger followers, bigger sales and bigger everything but they seem to have a fraction of the impact previous gen groops had. At least they fade very very fast.
Doesn't it feel like new kpop groups achievements are big but their impact is small?
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Inflated numbers but small fandom
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For example, when Map of the Soul 7 was released in 2020, it didnt have digipacks, signed, members version, weverse album, etc. It still managed to sell 5 million copies. Unlike today, album sales have become inflated.
Same as Spotify, the streaming numbers have been exaggerated.
And ever since BigHit has gone against industry standard and have only released two version albums that are more expensive than their industry peers. Right after Dynamite happened.
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NewJeans have had an obvious major impact and radically transformed the way companies going forward approach marketing, production and design on a conceptual and fundamental level. You know you're an industry resetting force when SM is paying consulting firms millions to understand why you've been so successful, and your own parent company is stealing your formula and design philosophy.
Outside of NewJeans, nobody from 4th Generation has made a noteworthy impact.
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It’s because it’s inflated. There’s no organic growth. Everyone wants to hit it big outside the box
When BTS was selling 1M albums, they could sell out stadiums, chart at #10 on bb hot 100, doing well on YouTube and Spotify. I mean even AM reported that they surpassed 1B on their platform in 2018.
Their numbers were tangible because we could see the impact around us, hearing of their songs in places you don’t expect, people getting curious about the new thing in town and not wanting to be left out. That’s how kpop grew
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LMAO. Right. Sure. Everything BTS did was organic and real, and everyone else is fraudulent and inflated, and K-Pop only grew because of BTS and BTS alone.
The brainless bullshit that gets repeated by Army everywhere like some type of mantra is hilarious.
K-Pop was growing before BTS ever debuted or hit it big, and it would've continued growing even without them.
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I think we're in the current culture of trending, like Tiktok. Viral video trends for a week or two, and if lucky- a month. Same with groups debuting or songs charting. They'll get popular and trend, and then a new group takes over. Of course, this doesn't include abnormally with groups who are so far ahead or already a big existence.
Also need to take into consideration of media forms and how many there are. Again, trending is so real that you could be #1 today, and tomorrow it's another group. KPOP was saturated then, and it has becoming more saturated now.
What we can do is just really enjoy every release that our favorites released, because they won't do it forever and it is the best time to consume them before you'll get tired of it.
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