Is This The Dumbest/Cheesiest Marketing Strategy You Have Ever Seen?

Or, is it just me? Also, 1000% pun intended. Like...what is this DSP?

Remember when KPOP used to be extra corny and "quirky" before it got slightly more Westernized? Well, if you miss that, then here you go. It's like they took the New Jeans strategy, but did it horribly. Cheese Heist!? Like, huh?!

Box is kinda cute though. NGL. I just think the idea is kinda dumb.

Quote from 0ppar

it was the best they could afford

This looks like the Kraft's Mac & Cheese commercials I used to see on Nickelodeon.

Quote from Jasque-O-Part2

It should be Mozzarella Cheese

The superior cheese.

Quote from Gear5

i'm a bit feta up with the overly western thing with kpop these days so i think i'll give this one a shot. could be gouda. definitely nacho typical group

Quote from OnceMidzy4ever

Why this look like they are entering in somebody’s bowels?

If it's cheese, more like exiting it.

Quote from eunchaepower

I mean this is the company that gave us Kara I say let them cook

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If you're using instant mac & cheese from the box, are you really cooking though?

Quote from knysom

Hi,

I kind of like it.

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Ngl, I actually listened to the teaser, and the production sounds kinda good, idk.

But, that concept. Unless they had a literal sponsorship with Kraft, like why? Ya'll could have written a song about anything, but you chose mac & cheese?