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This is interesting because China is not a primary market for BTS, as most of their sales come from the US/Japan/South Korea/Europe/SEA, or everywhere else not named China. But what does set BTS apart will always be that in any region, their music is expensive AF to own no matter the market. So in the end profits matter more than the volume of sales of their overly expensive albums/songs have been since 2020 to HYBE/BigHit.