I really wonder what's happening in JYP right now

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is how they feel

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SM for reference

For a while JYP has been called old fashioned by k-netizens and the company's lack of innovation and tackiness has been palpable from the start. It was just easier to ignore because the TWICE members are so damn charming.

what stupid is that youtube music is literally larger then melon, and NMIXX does fine on that, but noone talks about it

It’s funny because that’s why JYP opened up these divisions for. NMIXX has their own sub-label SQU4D. And the CEO has been in charge of NMIXX. Love Me Like This was the start of their rebranding.

But I don’t think JYP cares. Their stocks are reaching all time high thanks to SKZ TWICE and NiziU. ITZY and NMIXX aren’t really on their radar.

It’s funny how NiziU has their priorities together but Div2 and SQU4D don’t know what to do with their own girl groups…

Also, The Masked Singer celebrities body shamed Jihyo openly and JYP did nothing and Myungsoo made fun of TWICE chart position in-front of Tzuyu and Dahyun on his radio but JYP did nothing. So yeah, JYP won’t take action.

Blame it to squad they’re stupid

Well they have SKZ, they’re fine.

They won't have TWICE or Stray Kids forever. The groups will eventually leave or becoming less active due to military service. JYP is fine right now, cause their biggest moneymakers of all time are active together. But I don't know how they will be in the long run If they keep tanishing their reputation.

As long as money keeps rolling in from album sales, concerts, merch, etc, no one probably cares. JYP himself mentioned album sales as the cornerstone of a profitable Kpop company.

Digital charting is great for helping individual idols get noticed, esp after their idol contracts end. But the company dont care about that. They just let the groups disband and then start up a whole new one that generates their own fanbase and album sales like Itzy after Twice and NMIXX after Itzy. Even better, the new group is bound by rookie contracts that deliver 95 percent of profits to the company while the rookie group is lucky to get 5 percent.

JYPE will probably make close to 100 billion won in net profit this year...

I don't think the investors are particularly worried about the current situation.

You see, JYPE sacrifices the future of your favorite group, so the investors can be happy. The artist always comes first.

Quote from Dreamer95

Yall are missing the point. They'll make that money thanks to Twice and SKZ, their top groups. Their newer groups aren't doing that well, which from investor point of views should be terrible.

Nmixx sold more than 2 million this year, itzy with the next comeback will do close to 1,5 million. Just these two, you already have at least 20 to 30 billion won in revenue.

On top of that, itzy is touring, and next year they will tour bigger, and so does nmixx. How's that bad?

And different from twice, they get more money from both these groups.