seeing aespa made it to the top of chart again....

people really need to stop with this narrative of aespa flopped in 2022

They had One song charting at #8 on Melon top 100 and one beside charting at #16

i wouldn't call this flopping

Koreans always show love and interest for Aespa music like all their songs since Next level enter Melon top 10

that's why them climbing the chart and now being #1-#2 isn't as surprising that some people make it look

The problem with Itzy is that koreans just no longer care eenough about them

it's not like they have been underperforming lately, they are flopping they are struggling to even enter melon top 20 which show koreans lack of interest for their music

and it's not the music the true problem honeestly i think, because they tried everything,

they tried girl crush with mafia in the morning, then they went back to their original sound with Loco, then they tried a more teen pop sound with Sneakers ( which was flopping and only become successfull because of chaeyoung going viral)

and their last comeback was the worst performing GG title track for a big 4th gen GG

JYP don't need to focus on the music of Itzy etc.. right now

what he need is focusing on trying to create a strong brand image and clear direction for Itzy

because JYP problem is that he's desperate for success so when something doesn't work, he just make his GG change their concept again and again in hope of finally finding the thing who will work it happen with Twice, Itzy and even Nmixx

and this technique is just problematic when you try to get GP attention but also to build a strong fanbase because even Itzy is currently suffering from this ( they have always been know to have one of the biggest fandom of 4th gen and now even Gidle out of nowhere have an album selling 1M on hanteo while Itzy still couldn't do it )