i always wonder this,
first they came out with SISTAR who actually managed to become one of the biggest korean girl group in term of charting and sales
and now, IVE is about to becoming one too.. this time with better album sales
both SISTAR and IVE's achievement are not just "did well on chart" achievement, they're the definition of mega digital monster.. they're able to shine among all the big 4 girl group (2ne1, snsd, wonder girls, nj, lsfrm, aespa, itzy)
is it actually just lucky, or is there any key factor on Starship company despite not being a big company (compared to big 4)