bts' brand endorsements, luxury goods vs necessity/home goods, and what this difference in branding and image rlly says

I love the eco friendly part of this

Quote from aclassyteaparty

bts' brand deals have always been huge, though some kpop stans seem to think only luxury fashion brands like gucci provide any sort of worthwhile status for idols. but its rlly interesting to me that even in their brand deals bts are able to show a bit of down to earth ness or humility. they promote things that people need, phones, cars, food products (as well as some luxury home goods like the boyfriend massage chair, but still home goods nonetheless). it seems like a purposeful move on their part. they have truly infiltrated the consciousness into becoming a household name in kr, whereas things like fashion brand deals and fashion shows for example always kind of put up a wall between high profile celebs and average people that could never afford the clothing in the first place.

First, I think it's weird and uncanny when BTS is shaded or belittled for not having any luxury brand endorsements when it's pretty evident that it's not because they can't get them, rather because they're always gifted things from luxury brands, choose not to endorse them, or the brand can't afford all of them.

Second, BTS promotes their fair share of expensive items/brands, like Samsung. The clothes they choose to wear in their personal time are worth hundreds of thousands of dollars, which is fine and great because they earned it and can wear whatever they want, but that's not exactly "down to earth" or showing "humility" on their part.

Third, idols that are indeed promoting luxury brand and items also promote things that are more affordable to the average person and brands that are more household names, like common foods and gadgets. BTS aren't the only ones. You can have both and still be humble and a household name because come in all statuses- poor, middle class, and rich. They can cater to all. To say promoting luxury items "puts up a wall" between high profile celebs and the average person isn't wrong, but that same average person can choose to save up and splurge on a luxury item should they want to treat themselves or just but what their favorite celeb is promoting. Likewise, a wealthier person might not care for the cheaper brands they promote, and that's fine too.

Forth, sponsoring "down to earth" items doesn't really mean anything when in the end it's all business and capitalism, and they're still making a hefty amount regardless of what they're promoting. It's all about what's going to get them/their company ore revenue, and the answer's clear there.

They always choose product endorsements that suit their vision. I like that about them.

you make a lot of good points!

+1

I prefer the cfs they do know, they're easier to buy and more worthwhile then some overpriced clothes

Quote from kimhamin

They always choose product endorsements that suit their vision. I like that about them.

I think this is the simple answer

I mean have people seen what, for example, SRK endorses?

For those who don't know... he is the most popular actor in Bollywood and endorses every thing under the sun from toothpastes, to paint etc. He is a household name, selling household items.

Celebs make choices when they choose to endorse certain products while rejecting others. If money was the only end goal and not the image they are happy with, they would have been accepting everthing that comes their way.

And it's foolish to think that BTS, being the biggest act worldwide, would blindly endorse products they don't even believe in or want attached to their name, professionally.

anyone who says BTS can't get luxury endorsements is talking out of their ass

however, trying to spin BTS's endorsements as some kind of big brained move on bighit's part is, also taking it too far. Bighit only cares about who's willing to pay the most for for an OT7 endorsement. They'll slap BTS's faces on anything if the pay is right. Their branding is all over the place. Let's not forget the massage chairs.

People really acting like there is not a thing called branding? Are yall serious?

You think too much about BTS's haters opinion. When haters can't brag about their's fav achievement over BTS achievement, shamelessly they will mock BTS lack of endorsement of luxurious brands.

First and foremost, BTS are musician who dedicate most of their time and energy to improve their artistic crafts.

Second, BTS are humble and kind human being who have strong social consciousness. All their activities reflects those characters, including how they chose endorsements. Conclusion: BTS just want to be acknowledged as highly respected artists at global scale. Army should be proud of that.

Quote from paradis

You lack of awareness of BTS becomes more and more apparent everytime you open your mouth. They don't just wear expensive brands but also support small business

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"Every time you open your mouth" Okay, you can cool it with your tone. I'm well aware they support small businesses, never said otherwise.

I'm sure there's going to be multiple people mass quoting me but I said what I wanted to say, so.

I think that BTS and BH know that the majority of artists worldwide endorse luxury brands and if they want to make a difference to be more known in the home and not be labeled as arrogant or unattainable it is a wise move. I think that in the future they will support more luxury brands but we also don't know if BH wants to create its own fashion house that represents Korea.

The older I get, the more I am interested in household appliances and cleaning products

So I like this

Quote from possiblymaybe

anyone who says BTS can't get luxury endorsements is talking out of their ass

however, trying to spin BTS's endorsements as some kind of big brained move on bighit's part is, also taking it too far. Bighit only cares about who's willing to pay the most for for an OT7 endorsement. They'll slap BTS's faces on anything if the pay is right. Their branding is all over the place. Let's not forget the massage chairs.

I watched a clip from a Korean show that said they do consider the company ethos and image and such before signing an endorsement deal with them, although I don't know how far that goes.

They might just do everything aside from luxury brands.

I agree that BH has does think of the image that they want BTS to portray but sometimes I think the output doesn't align with their plans.

This is also not just about BTS not doing cfs for luxury brands. The fandom went into chaos over BTS endorsing milk from Indonesia if I'm not wrong(?) last year.