i've been mulling over this topic for a while since there is always some weird discourse surrounding "why bts doesnt get luxury brand endorsements like other groups" or "why does bh stop bts from taking such endorsements" or the like. i wasnt rlly sure how i wanted to approach this topic but this made me think
bts' brand deals have always been huge, though some kpop stans seem to think only luxury fashion brands like gucci provide any sort of worthwhile status for idols. but its rlly interesting to me that even in their brand deals bts are able to show a bit of down to earth ness or humility. they promote things that people need, phones, cars, food products (as well as some luxury home goods like the boyfriend massage chair, but still home goods nonetheless). it seems like a purposeful move on their part. they have truly infiltrated the consciousness into becoming a household name in kr, whereas things like luxury fashion brand deals and fashion shows for example always kind of put up a wall between high profile celebs and average people that could never afford the clothing in the first place.
just some rambling. feel free to share your thoughts