NewJeans' OMG seems to be a bit weaker and more geared toward the i-fans - IU might have won her fight against NJ without the recent scandal

I listened to OMG and I have to say that Ditto was better

OMG is not from 250, who composed all of NJ's other hits. It is from Jinsu Park, who did Cookie, which was considered the weakest of NJ's 3 debut songs; Hurt, a B-side song composed by 250 and someone else, was received better.

It seems Min Heejin should stick on to 250, like GFriend who stuck with Iggy Yongbae for some time. MHJ used a two track appraoch, given GF's extreme dependence on Iggy-Yongbae hurt in the end, but seems Jinsu Park is not as good as 250 and Iggy showed he is not dead when he did Lee Jieun's Celebrity.

It appears NJ's next promo, probably in autumn, will be headed by a song from 250.

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Lee Jieun's plans to defeat NewJeans and return to power was largely thwarted by Dispatch.

Lee Jongsuk merely hinted he was seeing someone, and it would have remained as a speculation since Lee Jongsuk, while well known, is not a top star in K-O-R-E-A.

When Lee JIeun was seeing Kiha, she did the Chatshire album, which was experimental, and F(x) did defeat her. She didn't release a song until se was done with Kiha; Through the Night , Lee Jieun's most enduring song, was done around that period.

So if Dispatch had kept it silent no one would have known about this

It is regrettable that we will probably not see a full-scale battle between NewJeans and IU in the autumn, a battle which would have decided the fate of the 4th Generation.

If Ador decided to use Jinsu Park's song as the title in autumn, NewJeans would have lost to IU. And if Ador used a 250 song as the title, it would have been neck-and-neck.

Now, thanks to dispatch, a full scale fight between NewJeans and IU has become unlikely. If IU managed to defeat NewJeans the impact would probably have killed the 4th Gen, but that is probably not to be the case since albums done while she is in a relationship does not tend to do great.

Quote from Flowercrew

Omg's better for me. What to do now?

it is more geared toward the IFans

Quote from alexS

1) IU is doing fine and is happy

2) New jeans are doing fine and will get a RAK in a day or so

3) Dispatch thank you for telling us that IU is happy

Anything else?

Who even cares?

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It decides who gets to run KPop's Narrative for the entire 4th Generation

Quote from Selynn

IU is still the national daughter of the Koreans, no matter what, Koreans love her tone of voice. Her music appeals to the style that Koreans love. She always composes good songs. Relationship news is more beneficial. Everyone warmly supports their relationship with positive comments. So I think she will be successful as always. IU has a certain established fandom in Korea.

The change mostly occurs in the people in 10s who were too young to appreciate her most famous photograph. Many youngsters were not aware of her most famous, enduring and immortal photo's nature and thought she was someone they could relate to.

She will lose a lot of younger fans, which will loosen her grab of the next generation

Quote from wizone4life

why do people want to compare Newjeans to IU for no reason? lol

Because one of them will become the #1 singer of Korea this year

If NewJeans wins a new era has sincerely begun

If IU wins all the gains of 4th Gen are erased and we are back to the bad old days.

Quote from Michael-6

why do people want to compare Newjeans to IU
this!

why not against
IVE
upcoming GG Baby Monster
or BP?

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IVE is starship, owned by Kakao, so is unlikely to battle IU

BP, IU has already subdued, and BabyMonster is unlikely to do better than BP

NewJeans is the only act I can notice which can end the 2nd Gen led by IU

Quote from desdesdes

It's his series of IU vs kpop
and since now Newjeans is "on top", they will battling IU

later on in the future, if there are other groups rising on top, those group will be the one who fight IU in his story.

Actually she already defeated aespa

If she defeats NewJeans she is done with the 3rd Gen

The stake is very high

Quote from PeachZeze

Youngs favorite bsides come from Chat-Shire
An EP like CS maybe what IU need right now, since Lilac bsides didnt caused much impact
about the title
IU reached the top as soon she released, it just lacked longevity for 2015 standards

Chatshire was inspired by Kiha and was quite experimental and some people liked it although not the K-O-R-E-A-N majority who preferred songs like Through the Night

It is likely that her new album will be more experimental , although to what way is hard to tell.

Quote from elliejr

IU's recent album was meh even ditto which I found pretty boring was better than any song in her album.

NewJeans is gearing more toward to foreign ears but K-O-R-E-A still influences the statuses of KPop biggies a lot

If NJ can subdue IU then K-O-R-E-A finally becomes irrelevant to KPop