Will 4th Gen girl groups be able to bring huge revenues like the 3rd Gen boy groups?

It is said that BTS still accounted for 70% of all of Hybe's revenues despite of it doing not too much.

Girl groups generally do not bring as much revenues and profits to various companies, because although their album sales are higher nowdays, their dedicated fandoms tend to be smaller and less loyal (not too many male fans remain loyal for a female act as they grow older).

It is said even if Hybe has 10 Lesserafims and Newjeanses, they won't be able to fill the gap created by BTS' semi-permanent absence.

BlackPink only did arena tours in USA and Europe, where more revenues were expected, and the only stadium tours And their tour is probably the biggest girl group tour in 10 years.

Spices girls at its height

Spiceworld Tour - Wikipedia

en.wikipedia.org

(it did 2 stadium tours in its native England, but the Sheffield stadium has a cap of 25,000, similar to the Gochuck, and it did Wembley for 2 days, but Lee Jieun did Olympic Stadium for 2 days)

Destiny's Child at its height

Destiny Fulfilled... and Lovin' It - Wikipedia

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Both had to settle for arena tours in USA and Europe.

The only female act from Korea which did a real stadium concert in North America, Europe or Northeast Asia is IU , a nonKpopper.

Of course SNSD, Kara, BlackPink and Twice did Tokyo Dome, which is bigger, but no stadiums.

Which in turn leads to the Japan obsession many girl group producers tend to fall into.

Since a girl group tends to make the most money from Japan, companies will choose it before going after any other direction. Which means most girl group activities, other than Gidle whose Chinese members will prevent it from getting big in Japan, will tend to concentrate in there.

In short, there is an inherent limit on how big a girl group can become compared to a boy group, and even BlackPink, the most successful girl group of probably all time, fell short of a domesticist back in Korea.

Will any of the new acts be able to break that barrier to be able to perform in a stadium in North America, Europe or Northeast Asia?

It is possible but to be able to reach there companies have to change their paradigms and that will be hard.

Quote from loneranger1

WILL 4TH GEN GIRL GROUPS BE ABLE TO BRING HUGE REVENUES LIKE THE 3RD GEN GIRLS GROUPS DOES.

Should be the title

I titled it that way so 4G GGs would advance further than 3G GGs.

Quote from killthisfenty

IVE ? Kepler ? Stayc ? Gidle ?

IVE will probably lean towards Japan

Kep1er has a time limit

The others won't build big bases outside of Korea

Quote from Michael-6

IVE
NewJeans
or upcoming Black Label GG if they add Somi in it

Ennik seems to be content at where she is at, as a celebrity who is in demand sometimes

Quote from desdesdes

don't know,

but one thing for sure, IVE and Gidle will bring big revenues for their companies

Big. How big, no one knows. Before Gidle can make a lot of money, China has to open up. IVE will be tied in Japan so its trajectory will be similar to Twice's.

Quote from the101

Yea, but not all of them. BP really created a shift in gg, where a large and popular girl groups was driven primarily by female fans and not male ones (there have been groups before like RV or Mamamoo with large female fanbases but I’d argue the behavior really shift startling with BP in terms of buying power and vocal support). Female fans are the ones who drive the long term revenues of bg, so by shifting the focus onto them for gg, you can get that same potential revenue. BP not releasing anything for years and then coming back with a massive cb is a very bg type of thing - those fans stayed and those fans have a relationship.

People bitch and moan about how much they dislike girl crush but it is the girl crush groups that more closely mimic the behavior of bg fandoms, from a perspective of brand loyalty and support/ The question for me will be whether these groups and fans will be able to maintain that loyalty and relationship like bg can. There still seems to be a focus on what’s new in gg fans and in some ways the groups remind me of fast fashion, where people are off to the next new thing esp if the group hasn’t put anything out in a bit. I see Mys that are now Fearnots and Blinks who are now Bunnies. (And maybe that’s a result of the emphasis on charting for gg, which again focuses on who’s newer and what’s happening rn.) That’s not something I see happen as frequently with bg. It feels like when people pick their bgs, they rarely change them (they might add another one but they don’t usually walk away from the first.)

Tl, as always, but I think we’ll have to wait and see.

A follow up thought here that actually RV’s continued strength in the market can be pointed back to its larger female fanbase. In some ways, they move more like a bg, where the fans show up time and again for releases and they end up in the top 10 of many metrics even when all the buzz is about newer groups.

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BP created a new standard, but even that was not big enough to break the wall of the major boy groups.

The trend is changing so GG fans now behave somewhat like BG fans, but will they reach the halcyon heights of 3rd Gen boy groups? Next year will probably decide that.