Thread
Kpop still flops hard in the US. Why?
Bts had a cute run with Dynamite/Butter but their recent songs freefall fast on Hot 100. Blackpink zero progress in the US. None of 4th gen even manage to land in top 100. We thought After Like might do something but it comes and goes. The US public some may hear of BTS, but other groups are only known in Kpop circles. Why Kpop still flops in the US, despite so much effort?
OP
Currently, Americans only have capacity for one mainstream Asian act at a time. Right now, it's BTS.
The rest of K-pop can't come close. They could come to America, but the average American would still mistake them for BTS. Unless they're a girl group, in which case people would mistake them for Blackpink.
Other groups can still find success by catering to their niche, especially by focusing on touring and fan service. Many U.S.-based artists are the same way. Anderson Paak, Joji, and Brockhampton are just a few examples.