Bts had a cute run with Dynamite/Butter but their recent songs freefall fast on Hot 100. Blackpink zero progress in the US. None of 4th gen even manage to land in top 100. We thought After Like might do something but it comes and goes. The US public some may hear of BTS, but other groups are only known in Kpop circles. Why Kpop still flops in the US, despite so much effort?
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Kpop is always going to be a niche market in the US.
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1. Language. It needs to be a fully english song with decent lyrics
2. You need the support of the local music industry.
3. See #3, you absolutely need local radioplay to get a hot 100 #1 now and steaming playlisting. Local acts get this preferential treatment because the local music industry supports local acts and collude with the labels.
Columbia records picked the wrong horse to bet on when they threw their support behind Adele instead of BTS. They picked a local act over the non local act. They put in low effort promotions and gave them a song from an unknown writer/producer and got more in return than from Adele. Xenophobia/racism is what is causing the gate keeping. The profits need to outweigh the xenophobia. If BTS chose to fully sign with a US label, then you would see a change in attitude.
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because kpop was NEVER a thing in the west???
the only group gp knew, is bts & most of the time it was purely because they BLEW UP & even if they might not be liked by everyone, they ARE a household name in the us now. many confused this with kpop becoming household, which it never did. i won't say kpop didn't grow in the US, but it never showed the potential to become more than just a niche. the grouping of everything kpop together with bts just deluded many with high hopes.
i just can't explain how far ahead bts are from every other kpop group and many big western celebs & i mean this with absolutely NO shade. BTS has been in the top5-10 daily most streamed artists IN THE WORLD for years now. YEARS. which means that they are, daily, streamed as much as acts like Drake/The Weekend/TS/JB/.. not just when they cb, but DAILY. and that's just one small parameter.
last but not least, i think you underestimate how hard it is to get even a song as big as dynamite as an western artist. many western artists have never had a top5/10 on the hot100, so bts' history on the hot100 since 2018 is pretty impressive (despite them not having a viral viral hit like say so that almost never left western charts & which most western celebs don't have).
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The only mainstream genres in the US are rap, rock, and country. It's been a niche genre and will stay a niche genre. Some day you guys will stop looking at the US music market the same way you look at Korea. You don't need mainstream appeal be successful in the US.
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Why wouldn't it? Locals don't listen to foreign music
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Because Americans unfamiliar with K-Pop think boy groups look gay and girl groups look like little kids. The genre is a very hard sell to new listeners.
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Y'all blaming the language but non English songs do chart and gp likes em. Just admit kpop is not that great and move on
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It's a niche genre like metal or hyperpop. Both have decent followings but aren't impacting the charts a lot.
It's mainly caused by xenophobia and racism. And also practical reasons: Kpop idols can't do networking the same way American celebs can, they usually don't have any connections aside from the ones their agencies form, their content is dissimilar to Western celebs' (most content is subbed at best, use niche apps like Vlive and Weverse, game variety shows are not something you'd ever see Ariana do either, they don't openly beef, etc.) Furthermore, the US labels with kpop groups under them often don't trust their kpop acts enough to promote them aggressively.
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Y'all blaming the language but non English songs do chart and gp likes em. Just admit kpop is not that great and move on
Spanish songs chart because hispanics are the biggest foreign minority in the US
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Because it's KPop. It's mainstream, manufactured, mostly disposable pop music, with its primary use to give lovesick fans something to "support" their faves with by buying in bulk.
Let's be real. As new fans we all go through that phase of "This song is a classic??", "This person is a visual??" then we stockholm-syndrome ourselves into accepting it and adjusting our expectations, and then we have a good time. Casual music listeners are not going to put themselves though a KPop crash course. They either like a song or they don't, and for KPop the odds are not really in their favor.
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The BTS fans in this thread thinking BTS are legitimately mainstream and have outgrown the kpop label is simply adorable. No, your favorite disbanded conscripts have never been mainstream in the US, they're just backed by a rabid fandom who buy in bulk and a company who pay for them to make public appearances. They also don't transcend the kpop genre in any way, if anything they have come to personify it, which isn't actually a good thing considering you all love to go on about how they "paved the way," and yet no one is actually breaking through to the mainstream thanks to them, they're simply getting lumped into the same box.
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Kpop is always going to be a niche market in the West. That's not a bad thing and I think people don't completely understand what that means. A niche is not necessarily tiny in the way you're thinking.
Latin music is also a niche in America. It's only 5.9% of the market but will generate over $1 billion dollars in 2022.
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The BTS fans in this thread thinking BTS are legitimately mainstream and have outgrown the kpop label is simply adorable. No, your favorite disbanded conscripts have never been mainstream in the US, they're just backed by a rabid fandom who buy in bulk and a company who pay for them to make public appearances. They also don't transcend the kpop genre in any way, if anything they have come to personify it, which isn't actually a good thing considering you all love to go on about how they "paved the way," and yet no one is actually breaking through to the mainstream thanks to them, they're simply getting lumped into the same box.
The saltiness & lies here taste like a Blink's tears. Can't take you seriously with their 2 grammy noms (possibly coming for 3rd nom with My Universe), their hit songs Dynamite & Butter, with their sold-out Stadium US tours and with their awards in AMA as the Artists of the Year. If you're gonna lie atleast make it more believable lmaoooo 🤣🤣🤣
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The BTS fans in this thread thinking BTS are legitimately mainstream and have outgrown the kpop label is simply adorable. No, your favorite disbanded conscripts have never been mainstream in the US, they're just backed by a rabid fandom who buy in bulk and a company who pay for them to make public appearances. They also don't transcend the kpop genre in any way, if anything they have come to personify it, which isn't actually a good thing considering you all love to go on about how they "paved the way," and yet no one is actually breaking through to the mainstream thanks to them, they're simply getting lumped into the same box.
this amount of lies for copium isnt good.
company pays for public appearances- lmaoooo i know you tell this to sleep peacefully at night. This will never apply to BTS no matter how hard you try to lie
everything you said here is an obvious lie so no point in correcting all of them.
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